"I have been in the training business for 12+ years delivering NLP certification courses and I was struggling with getting my product messages across and helping people see the value of these experiences before having a taste of them. Based on the feedback I got from my students during all these years, I knew that what I have to offer was valuable and life changing, however I had a very hard time breaking through a business plateau and reaching larger numbers of people.
I joined EPM because it spoke to my core beliefs about what a learning product should look and feel like, however I didn't have the label and the strategy for it.
And here it was -> the concept of an experience product.
It brought so much clarity about what was it that I was doing and worked, what do I need to double down on, and what do I need to improve on.
I started applying what I was learning about crafting a clear product mission, future self vision, attractive titles, bird's eye view and bits of all the other 10 core experiences and I could immediately see shifts in my business and my client responses. I even changed the way I write my copy, the way I lead conversations with my leads and everything compounded.
Since the beginning of EPM, I launched 2 conversion events in December where I upsold my yearly signature 1:few virtual live event that I ran in January making 5k+ from it. Now I'm selling my core offer (NLP Practitioner course that I'll deliver in March) and signups are already coming in. I made a total of 24 500 eur during EPM which is a 30% increase compared to the same season last year.
I'm about to launch the MVP that I worked on during EPM in May and I'm so excited to keep implementing the 10 core experiences in everything I do. I can sense the shift in my energy, in my excitement and therefore in the responses I get from my clients. I'm super excited and I feel it's just the begiing! "