"I was struggling with getting a constant flow of leads of people who matched my market segment. I tried a host of the usual things such as ads on social media platforms and even PR coverage in print and on radio. I could educate or entertain but rarely activate my audiences.
My only avenue for a massive response was the TV home shopping channels which was very expensive and time-consuming. I was always being pushed into discounting or offering freebies and to keep the shows ‘fresh’ even though viewers were telling me that they watched the episodes I had taped as replays, 4 or 5 times before they really got the message.
I wanted to both, back up a customer in the USA for whom we were packing 3 of my super-nutritional functional foods for a strong 6-figure sum AND to support and grow my local market. My strategy was a back-up plan, just in case Trump 2.0 pulls Australia into the stupidity and slaps on a tariff on my exports and prices my products out of the market.
I joined EPM and grabbed the Unlimited Business Pack for its many facets of lead-building and predominantly, the ability to add dopamine ‘buttons’ to keep the activation process from prospect to devotee in play.
Working with the EPM dedicated AI, Ainslee, made me think more deeply about aspects of my business. I clarified my market niche and while I was clear about my offerings, I was not convinced that an online course or webinar or video series, podcast, newsletter, coaching or ebooks, audio books or another conventional book (making it my 7th) were ideal for me.
I knew that I was good on TV as I have been passionately presenting my products on various Australian home shopping networks for 20 years. So how best to have snippets of information available for visitors via 2 separate paths?
One in development, is a 3-module, expiring mini-course with videos, podcasts and downloads drip-feeding content and yet force-feeding attendees to the finish line. The MWR (Most Wanted Response) is for attendees to visit the website and to discover my very extensive and dopamine-loaded FAQs.
It is all focus, commitment and sheer will now to get the final steps in play.
"