I was struggling to develop a new program to support professionals returning to academia who feel insecure reentering the academic world. I had previously launched a similar product for more advanced students, but it hadn't taken off and I felt stuck and couldn't take the first step. I joined EPM, and that’s when I discovered a systematic approach to program development and marketing. With the encouragement of my amazing coach Uwe and inspired by Marisa's thoroughness and indomitable spirit, I successfully completed the EPM milestones, proudly announced to my newsletter group that I will be launching my program on 31 January, and received payment from my first student for my "Back to Academia" experience product.