I was struggling with coming up with a clear product to offer women and felt stuck, unsure, and lost. I knew I had all this great insight in me, but I didn’t know how to bring it together into a product that could truly service women around revenue generation. I joined the EPM program, and that’s when I discovered the importance of getting clear on my messaging, defining exactly what I was offering, and breaking through a lot of my fears. I took action by speaking about my product confidently, and I ended up with a sale and the promise of more future sales down the line.