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Dana Stanescu

2024

I was struggling with marketing our course and felt stuck because, although the teenagers we assisted were among the top 3%, the referral system that we relied on did not perform. I joined EPM, and that’s when I learned how to improve the course in a way that would not require live delivery for every step, and how to market it in a way that communicates its real value to our target customers. I took action by implementing the Chatterboxing Campaign and the Freebie Campaign and ended up enrolling successfully cold leads into the course. More importantly, we are confident there is additional room for growth by building and marketing the experience version of the course. More success, less grind.

I was struggling with marketing my course and I felt unsure how to reach prospective customers other than through referrals from former happy students. I joined EPM, and that's when I discovered a new approach to the course and to marketing it. I took action by revising the course and marketing it using the chatterboxing campaign and the experience campaign.