I was struggling with getting consistent sales and also nailing down our exact customer avatar and was extremely frustrated that our course was not getting the sales I felt it deserved. I joined the Experience Product Masterclass and that's when I learned how to iterate to great, the fact that it does not have to be perfect to launch and narrowed down who my ideal customer is. I took action by changing our language on our website and sales page and the language in our marketing and by getting clear on the content for our course and have ended up a whole lot happier. We are launching our new product, a self-paced online course today!