Your GRADUATION Story
"See You Made a Whole Lot More story.
As an experienced learning professional, I am impressed with Marissa's expertise at delivering complex content in a simple way that anyone can absorb and utilize."
Your MISSION ACCOMPLISHED Story
"See You Made a Whole Lot More story
EMP provides a step-by-step process to get an MVP launched so that you can test your product before wasting huge amounts of time and money developing content that doesn't resonate with your audience. Even some professionals skip these fundamental steps of gaining clarity and testing ... and they pay the price."
Your FIRST SALE Story
"See You Made a Whole Lot More story
Because of being so busy in my consulting practice and then getting ill, I was way behind on working on my sales. But, because of the clarification of my messaging that I did in EPM, once I started selling, it went much more quickly than it otherwise would have. "
Your PROVED MY IDEA Story
"See Your First Sale Story and You Made a Whole Lot More story
Clarity in messaging is key to proving your idea. If you can’t clearly articulate your product and it’s benefits to your customers, they won’t have the information that they need to say yes, even if it is for them. With this clarity of messaging that I completed in EPM, I was able to pre-qualify if someone was a potential customer more quickly than if I hadn’t done that clarification work. For those who are ready for the results that our program produces, they are able to see the benefits and say yes.
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Your MADE A WHOLE LOT MORE Story
"My Tribe
I am a corporate training and consulting professional. I own a consulting firm with my business partner. For over 30 years I’ve been helping clients accelerate their successes by transforming their performance to the level required to achieve their goals. For years I worked with corporate Fortune 500 and high-tech clients. My business partner and I believe that small business (especially insurance agents) and women (read Melessa Gates book The Moment of Lift: How Empowering Women Changes the World) are the backbone of our communities and economy. We want to focus on serving these tribes.
Our Mission
Our mission is to:
1. Adapt, scale and deliver proven methodologies that have transformed the performance of successful businesses and individuals in order to enable insurance agencies and other small businesses to accelerate their successes and thrive in any economy.
2. Change the world by building a association of individuals and businesses committed to giving back to society and communities, in both small and big ways.
Why EPM (the problem)
To this end, we have been adapting some of our most successful programs from our consulting practice to make them available via a retail training subscription (continuity products). This enables us to make these transformative strategies more accessible to insurance agents and small businesses, having a greater positive impact on these tribes. Most of the programs that we are developing include all 4 Pillars of Performance improvement: Strategy, Methodologies, Resources and Coaching, so there is a lot of development to complete.
The problem we were having was that I was so busy with our consulting work that I wasn’t getting these continuity programs completed and launched. I joined EPM to force myself to finish the first program and get my momentum going to complete our other programs on our development roadmap.
Our Results
What I realized is that by being in a program helped me stay focused and having deadline forced me to complete Mission Accomplished. Had I not been sick and racing the final deadline, I could have gotten even more accomplished.
I was able to get more done in the 3 months of EPM than I had in the previous 18 months. In EPM I was able to articulate our program more clearly, which led to us splitting up one of our large programs into 3 shorter programs with goals that seem more achievable to our target audience. And, I was able to create an MVP launch (hang glider version) that got us started while I completed the supersonic jet plane version.
As a result, we have beta starting in a couple of weeks. 10 people is our beta cohort maximum, so we stopped selling. And, we are receiving great feedback to fill our waiting list for general release to start 4/1. "
Moving beyond being too busy to getting our program launched Pride for getting launched When you are getting distracted from accomplishing your goals, commit to something that will help force you to complete your goals The success of this program will enable me to hire the staff we need so that I can focus on what matters most to the business … designing and delivering transformational programs which get amazing results for our clients.
I’ve experienced a great deal of training in my career. Way too much of it is poorly designed, boring in it’s delivery and/or just ineffective. EPM is one of the best designed, delivered and effective programs I’ve seen. It’s quite hard to make it that easy. And, EMP way overdelivers in how much mission critical content and participant support that it delivers. Hat’s off to Marissa!