Your MISSION ACCOMPLISHED Story
I was running leadership development programs for clients on a 1:1 and 1:Few bases, but this required a lot of personal time to deliver. This increased the amount of effort I had to put in per dollar earned and added more pressure to my workflow. I joined the Experience Product Masterclass and learned the skills to needed to create a high-quality 1:Many online course that I could provide to my existing clients as part of their own leadership development programs (coaching and training). I also learned some excellent methodologies for preparing a marketing and sales campaign. I absorbed Marisa’s knowledge, followed her examples, created my own marketing and sales content using her roadmaps and put everything in place to be able to take my new Experience Product to market based on a lifetime of learning in leadership development. I have had two Chatterbox conversations so far with consultants who I have previously worked with and who have purchased other services from my company in the past. I used the full sales script to the Closing Pivot. It was well-received by both consultants. Dave Burton said that he would like to trial the course and might be able to pilot the it with a client in a few months’ time, but he couldn’t confirm a purchase right now. Gary Cox said he was interested and really liked the concept and also wanted to see the course before he recommended it to any of his clients. He will be following up with a recent client soon and would like to be able to share more information about the course with them. Both conversations were very useful as they provided me with valuable feedback about how I was presenting the course. I also have other long-term clients I will contact to have Chatterbox conversations with over the next few weeks. I have also started to put course-related marketing information into my proposals to other clients and will raise the course specifically as a value-add product when I have conversations with prospective clients.
Too early to tell, but I am hoping it will create engagement with existing and new clients, help them meet their needs and provide an additional income stream for my business. It has allowed me to turn something that was a wishful thought into a real product/service for my clients. Comprehensive methodology for designing and promoting my leadership course. I will be able to reach more people and help them learn the essential skills of leadership, improving the personal and relational capabilities of people in our society.
EPM is a great course. For me to recommend it to everyone (10), I would need you to make it easier for experienced, competent trainers, like me, to take a faster track through the modules without missing out on critical information. The number of hours of video content slowed down my progress significantly. I imagine that some people really need that type of presentation, but I am "time poor" and it was too much for me. It stopped me from being able to full enjoy the EPM course. I would get a lot more out of splitting the video content into two: "essential" and "detail". In reality, I could have just about completed the whole course using only the worksheets and milestones (no video at all), but this was not given as an option; the videos were always required viewing as per the "Watched it" button in each session. What I did find useful in the videos, were the examples of other people's mission statements and other deliverables. I would be happy to talk through some ideas with the EPM team about ways to make improvements. Please let me know if you would like to do this. Kind regards, Dylan Forbes