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Shelley Whizin & Susan Rosenthal

2023

Your GRADUATION Story
"Susan Rosenthal and I were just starting out together creating a new business, with no current clients. We weren’t sure what to do, as we knew we wanted to collaborate and build something together, but we were still exploring.

I happened to attend one of your events, prior to EPM, Marisa, and was head over heels at what you were presenting. Even though we had already signed up with another coaching program, we still wanted to engage with your program. And, so we signed up, lock, stock, and barrel.

As we began to learn more about this program through the modules, we were hooked. We realized that we wanted our clients to have an experience in whatever way we presented our information.

I personally learned so much about marketing. That has been and still is a huge vacant arena for me and “sales” has never been my strong suit, however, I’m looking at everything quite differently now. Just doing this “Chatterboxing” has helped us to step out of the shadows and reacquaint ourselves with people. After the pandemic we both found ourselves not reaching out. This was a good kick in the pants, so to speak.

When we sent out the survey, our Chatterboxing began with those who responded and we set up appointments for clarity sessions, which turned out to be quite fruitful, booking 5 clients, generating $10,000 total. I’d say that’s a pretty good start for a brand-new business.
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Your MISSION ACCOMPLISHED Story
"We were challenged with creating our MVP and launching it. We kept going back and forth with identifying our micro niche audience. Along with that, one of the challenges was that we didn’t have our MVP finished, nor did we set a date.

We decided to send out a survey to find out the needs of my previous clients. We sent it out to 800+ people. To our delight, 18 people responded and 6 of those people wanted to talk to me further. Out of the 6 people, 4 people signed up for our private 1:1 coaching program. One has already reenrolled for another 8 weeks, generating a total of $10,000. We want to keep this momentum growing.
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Your FIRST SALE Story
"We weren’t sure what was going to happen, as we just started this new business venture together from different cities, signed up for EPM and had previously signed up with another coaching program to help us establish the business. Juggling both programs felt challenging, but at the same time, felt cohesive.

We sent out a survey to my 800+ list and received 18 responses. Out of the 18 responses, 6 people signed up to talk to me privately. We used a conversation guideline and our very first sale was the $2500 8-week private 1:1 coaching program. That was so exciting! Our new client didn’t bat an eye at the price. What I learned was not to be afraid to charge for the value the person is getting.
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Your PROVED MY IDEA Story
Jumping right into promoting our 1:1 coaching was a gutsy thing, I must say. During our Clarity Session, I could see the need for our coaching service and by having 4 people sign up right away proved that we are offering a service people want and need. It is always an honor to serve people in whatever way we can. We’re looking forward to growing and helping a million people feel better in their lives.

Your MADE A WHOLE LOT MORE Story
"We began as a new business. That in and of itself was a challenge. We live in different cities, there was a lot of sickness and travel and holidays going on at the same time we were just beginning. It was challenging, to say the least. We also signed up with another coaching program to help us build the business and so we were juggling both programs, while getting to know each other’s style in business and how to collaborate and so on.

We set our expectations low, as not to disappoint ourselves, but high enough to challenge us. We figured if we sold ONE program at $2500 or $3000, we would make our money back. We weren’t sure of the stretch goal of $9000. That seemed out of reach a bit, but we forged ahead anyway. I have to say that we were pleasantly surprised to surpass our target goal and even our stretch goal, generating $10,000 from selling our private 1:1 coaching programs. We’re pretty proud of ourselves, I must say.
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The biggest change is that we have a deeper understanding of our audience, what we are offering and being on the same page with our approach. We were two separate coaches/consultants merging into one and the one of the biggest changes is coming together to create something new. EPM has opened our eyes to lots of possibilities I never knew existed. I just LOVE the experiential part of creating a course (or even using it in an email, for that matter). Enrolling our new clients helped to prove that we have a service people want and are excited about the future. Keeping people engaged in a program to the finish line is possible by feeding the dopamine button of wins and rewards. It’s a good addiction to help people finish what they start. EPM has so much value, it’s just jam packed with valuable information and the way in which it is all presented is organized and systemized down to the smallest details. Brilliant. Absolutely brilliant! We have new skills and tools to help ourselves help others feel great in their lives. We’re excited to continue creating the best programs and the best experiences for all of our clients.

I would have liked to do this program many hours a day, if I was able. What I’m thrilled about is that what I did manage to watch, I loved and learned so much! I look forward to completing ALL of the modules and the bonus programs you offered. Keep up the great work. You are needed in this life. I love your authenticity, your brilliance, and how you manifest it all with such grace. You make it look easy, even though it may not be, and you make it look doable, regardless. Thank you and your team for being so present and professional. It was the most fabulous experience and I will refer others to you always.