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David Schoen

2023

Your GRADUATION Story
"Around 30 years ago I told myself I am as good of a writer as those who wrote the business books I was reading. I started writing a book on selling religion. I wrote possibly a couple chapters. Life became busy and I lost motivation. Fast forward 20 years. I was in the corporate world taking training courses thinking if I had a little knowledge on how they created these courses I could do the same. A year ago I decided I had worked long enough for someone else so I retired. In retirement I was doing photography and thinking of creating some training courses but again how?
I am bad about taking lots of training programs (and completing them) but never taking meaningful action to make a serious business out of what I learned (including ones on creating courses). I do not recall where/how I came across Marisa’ courses. I joined the 5 Day Crack Your Course Idea, then The Dopamine Button Workshop, followed by another couple of workshops. With each course I became more and more impressed with Marisa and her knowledge of business (I owned a ranch and a roofing company and worked for a couple major corporations). This caused me a dilemma when EMP (Experience Product Masterclass) was offered. Will this be more money I waste on a course or will it cause me to move forward? I decided to join in the last hours before the window closed,
The first stumble for me in EPM was focusing on one product. I have so many ideas. Which one would be the best? Finally I settled on creating a course that would help bars, restaurants and their waitstaffs since they were hurt so badly when they were made to shut down due to COVID. After several attempts to start I decided to try doing it as a book to get all my ideas down then make that into a course. Great idea except the scope of the book kept changing (growing) as I talked to people I know in the industry. The title has changed to Hospitality Mastery: Crafting Exceptional Experiences in Services and the focus has become more on the building their inner game when it comes to the customer experience. (I have enough material for maybe 2 more books /courses) I need to figure out how much editing/formatting I need to do on the book. I am in the process of determining what needs to go into the course.
I have had a fair amount of interest in both the book and in the course. I have not had any presales of either. I am not sure if they are not seeing the value of it, wanting to see it is finished and on the market, or not properly priced. I am currently asking $497 for the course and maybe $49.97 for the book.
I have learned I am still a perfectionist (during my BBA and MBA I would be tweaking things till time to submit). I have to start taking action and stop worrying about perfection. I discovered I can easily get to this point and hopefully next time I get there faster with more confidence driving me further down the road.
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I can see it happening confidence that I can make it happen in the voice in Water boy "You Can Do It" seeing more possibilities

Coach Missy was great. She pushed me but not too much. It was probably the right amount. At times I wished she pushed more but I also know if I am pushed a little too much and I will shut down.