I have had the content for a course already in the bag, meaning a couple of years ago I created a 3-week course on Self-love that can easily be developed into 12 weeks or more. However, I had not made it a priority to do the necessary revision. Then along came EPM and I decided to undertake the development process as part of my MVP. A conversation with a friend, however, caused me to do a 15% pivot and refocus my content from the more generic topic of 'self-love' into the closely related, yet much more specific topic of 'imposter syndrome'. As I've been talking about imposter syndrome in my social media posts, I have received so MANY MORE responses than before. The 15% pivot has taken the months of my previous efforts and rebranded it into a whole new and more viable product. And now I also have knowledge, strategies and tools to support promotion, marketing & sales of not just this product in my business but my business as a whole! Thnx Marisa, Murray, coaches, LYM team and my fellow EPM-ers for your love and support in getting here.
Your MISSION ACCOMPLISHED Story
Isn't this the same as my Graduation Story? Anyway, here goes. The steps in the EPM process helped me to put my whole MVP concept under a microscope by identifying specific aspects of the offer that I either had not thought about (ie Credibility statement, Bird's Eye View, and Special deliverables in addition to the Core deliverables, to name a few,) or had not taken the time to create & develop (ie Bonuses, Onboarding schedule). Additionally, while I have always loved the idea of a money-back guarantee, which is tricky in the coaching space, I had not considered the possibility of an initial trial period within the program itself, such as in the "Private Coaching-Consulting Satisfaction Guarantee". Thank you, once again, Marisa. Your genius never stops to amaze & gratify me. Love your work!!
Your FIRST SALE Story
Not yet!
Your PROVED MY IDEA Story
I made a 15% pivot from the generic 'Self-love' niche to the more specific problem-focused niche of 'Imposter syndrome'. The significance of the pivot is that while to content is roughly the same, needing only some more specific info on imposter syndrome, the significant difference is that everyone feels (or knows) they should increase/improve their self-love, they don't identify it as a specific pain point, whereas they do with imposter syndrome!! 15% of POWER!
Your MADE A WHOLE LOT MORE Story
Not yet!!
Getting warm leads I now have the knowledge, strategies and tools to grow my business into a successful venture, starting with a repeatable process for a now fully finished product. My confidence from the creation of products through to the sales process has soared. Thank you again!! Slow and steady is the way to go, especially with a proven system that has been broken down and simplified into the components of getting products to market. I now have a fully complete package that's Bloody awesome, thnx to EPM & I'm going to run this course multiple times in the year!! Only just getting started..........!!!
Love the tempo of online content, Marisa's coaching, tech coaching in GIDF & pod coaching. The complete support package.