As a naturopath and mind-body practitioner in private practice for over 16 years I was struggling with burnout from delivering a 1-on-1 service. I had tried several times to create an online program to create leverage in my business so that I had more time and location freedom. The frustration was that each time I created a new program I would only get a few people register and then would have to create and deliver a program for the. This was very time consuming and just created more stress for me. Joining EPM allowed me to get way more clarity about my program offer (mission), how to create marketing content that spoke to my potential clients frustration and pain. And clear marketing strategies to help me get the clients.
The result was that I enrolled 9 brand new clients into my beta 1:few program totalling over $8,000 AUD in product sales. The really exciting thing is my biggest take away from doing EPM is that I may not get the result I want the first time I deliver the program and that is ok. In the past I would give up after the first attempt. My first intake of my Holistic Weight Loss Masterclass has well and truly given me a proof on concept and I'm so excited to see the results as I continue to role out new intakes of the program in the future.
Thanks Marisa for creating such a complete program from program concept, marketing and delivery. No other program I have purchased in the past has covered everything you need to be successful. THANK YOU
What is your biggest takeaway from EPM?
Creating a mission statement and future vision really helped me to be specific in what I was going to help people to achieve. Letting go of doing things perfectly the first time. I fell short of my goal and was really beating myself up, then I realized what I had actually achieved through the 10 weeks was huge. This is only the first time marketing this program and I can see that overtime I will be able to enroll many people into it. I have just started delivering my EP and really need to focus much attention to this now that I've finished marketing the program. Although I have 1 more email to send out, final registration closes in 6 hours. :-)
How did EPM help you become successful?
Gained lots of clarity for marketing communication. I made the decision to run my program at a beta price point. They actually only paid for the physical products required over the 3 months (supplements). Once the program is finished I will decide if I continue the same way (hoping that I will have created long term product users and will still make money from them in the future and ongoing). Or I may add an actual program fee also. Before EPM I would never have considered only charging for products.
How has EPM and your success impacted your life?
Hopefully I have created something that is easy to scale and leverage. More location and time freedom
What has been the biggest change in your business?
Previously when I had created group programs I would only have 2-3 participants and would end up having to create an entire program without making any money. Whilst this time I haven't made a profit I had 9 full registrations as well as another couple people who were already product users join the program and purchase more products. Plus this program will lead to ongoing product sales with the participants even after the 3 months finishes. Rather than just a 1 off sale
What are you most excited about moving forward with your Experience Product?
Fine tuning creating the experiences within the delivery of the program so that people get the results and then recommend to their friends and family.
Is there anything else you would like to add?
Thank you for such an inclusive program. All the pieces that I needed to do this were included which I've NEVER received in previous programs. And I've done a lot of them.