Your GRADUATION Story
I was having no idea how to start a talk with potential clients about my product , I wasn’t sure what to do to make my talk intersting and compelling as I have a technical background and have no experience with marketing. My conversations were stuck in the how hole and I did not get out of it. I rather told my poantial clients the solutions for their problems in my conversations, which I should have told and teached them during my courses. This felt so frustrating. I joined EPM and learned how to create a clear vision of the product I want to deliver. Giving birth to the mission statement was intense labour but brought the clarity for my communication I had been looking for so long. I feels good to have the mission statement as a precise way to give my clients a clear picture what they will achieve. To communicate benefits alongside with the features was a breakthrough in my understanding how my communication reaches clients and gives them what they want.
I got a much better understanding of the art of creating a product. I received most important tools which I can reuse to create a next product This sentence of wisdom is changing my way of selling 'Sell them what they want and give them what they need' I believe I will be successfully selling my product and live my passion to help professionals to regain revitalized and invigorated vision by embedding short effective eye exercises into their work routine.