I was uncertain how to rebuild and re-energize a novel outlining course I sold years ago. I wasn't sure how to give it a proper USP or stand out in a much more mature market. I joined EPM and realized the basics still work, and it's still ultimately about creative and strategic messaging that drives human psychology. I needed to be reminded that it's really about building a purpose-driven product and telling the best story to connect with your perfect audience. This course forced my features and benefits to improve 1,000%. EPM's Module 3 also reinforced how I must remember to also rely on my own gut instinct because it's okay to experiment and do things my way as long as it's something that does not take away from the larger mission.