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We had created 11 products over 4 years following advice from different business mentors, and despite having created an amazing proprietary method we were having a really hard time selling our content and explaining others what we do, the “You are one funnel away of success” mindset, cause us a lot of failure and disappointment along the way and putted us on a very difficult financial situation, near to give up on entrepreneurship and go back to corporate job.
With only first module of the EPM class we followed Marisa´s advice and forced ourselves to find a niche, a micro-niche, an audience, a mission statement (core solution) and that was it, only those few elements, plus MVP mindset gave us 4.5k sales, almost reaching our stretched goal, in the 4th week of the EPM program effortlessly.
I have to admit that it was really awkward at the beginning, to hit mission accomplished before having all the EPM content realese, since the content is so powerful I wish I had the chance to launch with everything I know now, good thing this is just the paper plane and the jet plane version of our MVP is yet to come.
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