"For years I've had a big problem telling people about what I do in my business. It always required further explanation to clarify the program and, so I thought, increase credibility. I think it created confusion and affected my sales. But I kept trying.
I've followed Marisa for a couple of years and this year decided to say 'yes'. So I joined EPM and, while I was a bit skeptical about doing what I did in 90 days, I jumped in anyway. Creating the mission possible statement was a game changer for me because it gave me clear, succinct language to use when talking about my experience product (or any product, for that matter). That may not sound like a big deal, but this is my 4th time joining a program trying to get my marketing messages clear and succinct so that I could confidently & briefly deliver them. This time I got what I came for...and so much more!
Toward the latter part of EPM, companies in my former industry, tech, started making major layoff announcement. I knew people were nervous and afraid, so I got a God idea to host a session for women being laid off in the tech industry that focused on taking care of themselves personally to prepare for a job search or whatever is next for them. I invited 2 other partners & put together the messaging for the event. The response was wonderful. Even long-term friends who had never said yes to anything, registered to attend. The EPM training has already helped to make a difference beyond my MVP product."