I had a ton of ideas and experience but lacked clarity of messaging and product match. I didn't know how to distill my options into one core course that could deliver one core outcome (without overwhelming my client by packing too much in!). I joined Experience Product Masterclass, learnt how to survey the market and language what I do in a way that speaks to my client's most important wants (versus what I think they need) and structure a course that delivers on that one key component, trusting it will open doors for further support as we continue together and they have proven results with me. Having completed the outline of my program I took a person through the discovery sales conversation, all the way up to the point of making an offer (and holding the silence)... while she didn't say yes now due to some competing commitments, she wants me to check back in with her in a few months because once things have settled she's keen to work with me. I'll take that as a win!