I had a wealth of experience and knowledge but was struggling to define and launch a program that others clearly knew what I was delivering in a tangible and effective way (so they could opt-in, or not). I joined EPM and learnt how to explore the core problem my audience is experiencing, how to create a program based on that ONE element, and to define a powerful marketing message focused on what they WANT (while filling the program with what they NEED ... and no more... avoiding overwhelm and increasing engagement)