I was having a challenge with selling my course to new and existing clients, I wasn't sure what to do because the feedback that the leaders were sharing was about the time constraints that are a reality for them to attend a course at this time of the year. I joined EPM to learn about how to create an irresistible offer and build a course that would sell. I realized that my target market's needs would not be met by attending a course due to circumstances beyond their control as school leaders. What I did was discuss the challenges and negative feedback received from my current clients with my coach Mike and he shared that I should pivot to a mastermind structure which I am in the process of doing now.