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Luz Casquejo Johnston

2022

Your GRADUATION Story
I have been wanting to create an online course for parents for years. I started thinking about it seriously in 2018 but have never fully created or launched the course. I joined EPM and learned about creating an Experience Product. I am so much clearer on the WHY of what I'm doing and HOW what the product includes that helps parents get to mission accomplished.

Your MISSION ACCOMPLISHED Story
I have been struggling for years to move from idea to marketplace. I wasn't sure how to create a program that I knew provided value and moved parents to complete the course. Parents have very little free time, so I really wanted to make something that they would do and complete. I learned all the ways I can create an experience. I completed all the milestones and now have created a clear path from mission to mission accomplished.

Your FIRST SALE Story
Being visible has been a big road block for me...working through credibility as well as becoming clear on the path have helped me to become comfortable, clear and empowered to speak about my Experience Product. EPM has helped me claim my credibility wherever I can. I had a conversation and she asked "What have you been up to...", I knew exactly what to say. She was so intrigued that before I even got to the skeleton of the enrollment conversation, she said "Sign me up...can't wait!"...This was before I had finished the chatterbox lesson!

Your PROVED MY IDEA Story
I've been having a hard time gathering an audience using social media (I'm gaining an audience slowly) so, I leaned in to my networks and just started chatterboxing through text messages. From 8 text messages, I have booked 5 conversations and so far have signed up 3 clients.

What's been the biggest change in your business?
CONFIDENCE - I always thought I had a good idea, now I KNOW I do

How's EPM and your success impacted your life?
I can see a life for myself where I truly design and create it the way I want.

What's your biggest takeaway from EPM?
There is always a way to break things down and create experiences that motivate people to complete our programs! The whole path was so easy, I know what I want to create because I experienced in the 12 weeks of EPM.