Your GRADUATION Story
Being new to course creation, I struggled with how much content to include in my course and how to effectively market to the right clients. I was slowly figuring things out one step at a time but it was very time-consuming and it felt like it will take many months to be ready to launch my course. I joined EPM and found just what I needed! An implementation-focused program that goes into every detail about how to design, launch and profit from an Experience Product. The biggest takeaways were the MVP approach and the importance of progress over perfection. This made all the difference to allow me to launch my MVP in 9 weeks! Otherwise, I am pretty sure I will not have launched my course before the end of 2022.
Your MISSION ACCOMPLISHED Story
I was focused on getting my MVP launched before the end of the year and so closely followed all the coursework for Modules 1 to 3 to get it done! There were definitely some tasks that were easier than others. When things got tough or uncomfortable, coach Merci and the EPM team was always there to make sure I stay focused and sustained my momentum. My pod group was also very supportive and encouraging! Chatterboxing was also eye-opening, in that the specific pivots that we can use to direct the conversation into a possible client made my conversations much more intentional, with a clear game plan on how to proceed. When the time came when I finally took the first person to the closing pivot in an enrolment conversation, it felt amazing and I thought, "That's how it's done!"
Your FIRST SALE Story
I did not have an existing audience, but do have decent Facebook and LinkedIn networks. Based on the guidance from EPM, I crafted a survey and sent it around to friends, as well as posted it on my Facebook and LinkedIn feeds. I received a total of 80 responses, 50+ of which gave their email to receive the survey response. I proceeded to send out 3 emails to this email list outlining the results of the survey and additional information and resources on how to overcome these challenges. I launched my MVP to this group as an exclusive launch special for having done the survey and providing their email. My first sale is to someone on this email list. He said what I wrote in my emails really resonated with him and he felt he really wanted those things that I outlined, so he decided to do the program.
What's been the biggest change in your business?
I've actually launched my course and have paid clients!
How's EPM and your success impacted your life?
EPM has given me the tools and confidence to move forward with my course with effective marketing strategies. Getting paid clients means I am on my way to proving my idea and a whole lot more. It's exciting to see my vision finally becoming reality!
What's your biggest takeaway from EPM?
Start with MVP and start earning before iterating your way to awesome and investing much more resources before your idea is proven.
What's now possible for you because of your Experience Product?
The sky's the limit! Looking forward to positively impacting many more people with my Experience Product.