Your GRADUATION Story
I was struggling with honing in on my niche and enrolling the number of clients I desired. It had been over a year since I took a client through a complete 3 month coaching program. I would get frustrated every time I set a marketing goal because as much as I wanted to help people, my process of attracting clients was not congruent with my life. I joined the EPM and discovered that the number one reason why things weren't working for me was that I was trying to follow someone else's plan. In EPM I learned the step by step process of discovering my niche and creating an experience product that will take my clients to a solid achievable goal, something else I believe was missing in my coaching. In EMP I created a mission for my clients, marketing words to use in print and in conversation. I gained even more confidence to talk about my programs and how they can help people.
Your MISSION ACCOMPLISHED Story
Before EMP I had be trained in giving strategy sessions that focus on serving the client so that when they said yes that they want to invest in themselves but there was something stopping them, I had a script to help the client so they could easily make the decision to invest in a program with me. at least 75% of the time clients invested. Although I improved with the script over time I sometimes find it difficult to work with and had to adapt it often. I also would often scramble toward the end of the closing to find the right thing to say when the clients' issues came up for reasons why they shouldn't invest. This was very frustrating when I could clearly see the clients wanted a solution, had a block, and I didn't want to seem salesy or pushy. In EMP I learned the 5 pivots of sealing the deal and although there are similar steps to what I was already doing, the 5 pivots are more natural and easier to accomplish. I have already taken one person through the closing conversation and at no point did I feel salesy. It was a natural easy conversation and the client felt heard and appreciated. Her commitment level is at a 9 to make a shift this year. She is considering the program I am offering and we are having a follow-up conversation in a week.
What's been the biggest change in your business?
The biggest change in my business so far is having a real focus on who I am serving and with what specifically am I serving them with- their mission. Having that goal is a real game changer. For me, too, a real game changer is the 3 tiered goal- minimum, target, and stretch. Also having some real plans and systems in place for my business, such as the product fulfillment sheet and the chatterboxing plan are super. I know these tools will catapult me in the right business direction..
How's EPM and your success impacted your life?
I have reignited excitement for my business and I am confident I can help homeschool mamas like me who want to run a business! I am generally more upbeat and feel more secure with a very workable life-giving plan of action!
What's your biggest takeaway from EPM?
There are so many! One of my biggest ones is that you can iterate your way to awesome and make money in any stage of your business.
What's now possible for you because of your Experience Product?
What is now possible is fulfilling my dream of working with 30 moms in my 12 week live coaching program. Fulfilling this dream will allow me to impact these women, their families and beyond. I will also be able to pay off my debt and build wealth, give back to the community more, do more for my family, and renovate my house and pool!
Is there anything else you would like to add?
Just a HUGE thank you! This was the program - the missing link - after learning everything I had learned from being a Life Mastery Consultant with the Brave Thinking Institute.