I was trying to get a 1:many monthly coaching program (and membership site) viable for 12 months and wasn't successful. I was at a loss about my direction and how to build my business and get my message out to help the masses. When I started the EPM program, I thought I would revise, refine the 1:many product (monthly coaching). I have learned so much. I learned how to view my business, my products, how to build business and products from the ground up. I shifted my mindset on 'marketing". I got greater clarity and understanding about my business and the products I offer, so I now approach my business differently. I am a much braver 'marketer' - willing to do things outside my comfort zone in EPM. It's been the best course I have done on business (and I've done many).