I couldn't have stumbled across this video series at a better time. I am literally in the process of getting clear on the philosophy behind my future online program. I know exactly what the program will be about, and have a process that I will teach. But the approach is what still needs work. I didn't want to rush in and develop something that I knew wasn't the best angle it could possibly be. If I didn't think it was great, then customers definitely wouldn't.
I want to launch something I absolutely know will help people. I want them to quote me in conversation as one of those people who helped them realise something huge that helped them change their lives.
You know what's interesting is that one of the only online courses I've ever followed through to completion followed the exact formula you are talking about! It got me hooked on day one, and I just had to come back each subsequent day to find out what was around the corner.