I was having this challenge of deciding which niche I was going to develop my business in. I worked in different industries during my career and one of them was health care. I saw the suffering and grief of the people who were ill and their families in hospitals, and I felt called to help businesses that promote good health services and products. I was not certain how to go about getting into this niche, so I joined the EPM. I learned how to target my audience, learn what is the most concerning problems business owners have when it comes to generating more income through a targeted survey, and how to go about marketing my services to business owners. I created a free E-book about creating Facebooks ads and Facebook business pages to attract business clients. I also created my own Facebook business page and business website. I placed Facebook ads marketing my free E-Book and Guide. I received 3 business leads who filled out an online form with their contact information. I contacted all 3 business leads and sent them the free E-Book and Facebook ads guide. I had a chatterbox conversation with a neighbor who expressed interest in my business services, and I gave her my sales pitch. I am also sending my survey responders the free E-book along with the guide from the survey created and submitted from an earlier module of EPM. I am waiting for the responses of my business leads and my survey responders. I am confident I will obtain my 1st sale and many more.