Petra Nobel

We have developed this great workshop for expectant parents that we know is useful for every first time parent. We were only able to sale it a handful of times. We did get great reviews from everyone who took the workshop, we were just not able to consistently fill up the classes every month. We tried different things like social media, Instagram stories, facebook post. We spend time and energy in it but nothing really paid off. We were told to create funnels and just the thought of doing that made us stop right there. One Saturday afternoon Suyin text me that I have to log onto that webinar where we got and email from earlier this week. I was somewhat hesitant but FOM kicked in and I logged on. In the mean time Suyin quickly told me what it was all about. It didn't take me long before I realised that we had to sign up for the program from Marisa (don't forget that I trust my business partner Suyin and when she thinks it is a good idea to do something, well....) I signed up for our business and Suyin quickly followed as a silent participant. We were excited and felt that this was something that we could do and we would see results. Working the program was doable and fun. We took all these small steps, created what was needed and moved forward. Realizing that all these small steps would be part of our blue print. Because everything was broken down in these small doable steps we never felt overwhelmed and at the end of each module we knew that we were on the right track and that this would bring us closer to our goal. We realized that we can sell this workshop. When we stopped and were discouraged in the past we now knew that we had a great product and we knew how to sell it. We chatter boxed and we had fun with it. We used our features and benefit statement, something we had not done before. And all of the sudden we had our first sale, we were in shock. This was the first time we really felt that we had done something that really worked. Our first sale was quickly followed by our second sale. And these clients suggested to use to create a workshop for grandparents too and offer CPR courses for new parents and grandparents. Not only did we get two sales but more workshops in the pipeline. Our third sale took some more chatterboxing from both of us and the result is a registration for a private workshop. The one thing that I realized is that there is always another step to take, another chance to chatterbox, follow up email to send. Before we did EPM I would feel defeated if someone did not sign up, now I understand why they did not sign up. We did not have a birds eye view for them or a clear picture of what product deliverables we would send them. Having all this information worked out and ready to access when we need it is a great help and when we chatterbox about our workshop it becomes more natural to speak about it. We enjoyed this program, learned so much and are ready to develop workshops that our clients are asking for.

Suyin and I are successful postpartum doulas. We have worked with new families for many years and we know that the workshop we have developed over the years to prepare new parents for life after their baby is born is needed. We only had a sale here and there and were struggling to get classes full. We have invested time and money on other business programs but we never saw great (or any) results. We also never had the feeling that what we were learning from it or being advised what to do made sense to us. There was always a big push to develop funnels and spend lots of time on social media with no immediate or long term result On a Saturday afternoon Suyin told me that I had to log onto that webinar that we got an email about earlier that week. I did and Suyin quickly told me what it was all about. Listening to Marisa made sense to us, although I did not have heard everything she was talking about that afternoon, I signed up for her program. Suyin quickly signed up as my “silent” partner. From the beginning this all made sense. We worked on one small step at a time and did not get overwhelmed by everything that we knew what was ahead of us and might become challenging. The small tasks were manageable. We got a clear idea about what our workshop offers and we learned what was important for our clients, what they wanted to know from us before they would sign up with us. We were starting to feel excited again and learned that we did not need to have everything perfect and ready to go before we start selling our program, progress over perfection. At first we both were a little bit intimidated by the idea of chatter boxing but because we now knew how to chatter about our workshop and how to pivot during the conversation, it became fun. We chatter boxed a lot and we now see how this can be our main selling strategy. We got our first sale and our second sale came right after, they are friends and will take the workshop together. Our third sale took some more time but it ended up being a 1:1 sale, a big win for us. One of the many things we have learned is that there is always another option, try again, try it differently and don’t give up.