I had been doing coach for a while and thought the best approach was to have a website and deliverable contents. My content creation has been endless but did not know to position them to best real what my customers need. They were all based on what I believe was needed, so been struggling to take off since I always felt there was something missing. I found it in the EPM approach and that was exactly the "Pre- Qualifying Statement. EPM offered me what was missing. I learned that I can start with the EMP MVP approach and I can use it to iterate my product and replicate the version which I sell to my customers. Today I have been able to design an MVP product and I have tested it with my beta group who are eagerly waiting for the day it will be launched and delivered. I have learned countless things such as the art of naming a product, ensuring that the ratio of benefit to features is 80:20, and ensuring that customers find their value in the product. I also learned that I can get to closing through a simple chatterbox approach. I feel now very confident in my ability to go through a structured and tested learning approach to deliver a result which is my unique product. What can I say about the optimal use of my credibility booster and statements? I had the mix but did not know how to use them. It was among the best things I learned.