"In using what we learned regarding marketing from the EPM course we launched the course and sent out a broadcast email to our list, our CTR more than doubled!"After over 20 years in the CE business and new companies coming into our market as a result of COVID we really needed to look into ways to change things up. We needed to try something new, something different, something engaging. We came across the Experience Product Masterclass and really was focusing on moving toward Experiencifing our courses. We could certainly try improving our courses and marketing on our own but the real reason we JUMPED at this opportunity was because of all of the personal coaching we could get. What we realized is that there is so much more to the program than we thought. Really step by step in how to start a course but for our purposes how to improve what we already do by leaps and bounds not just with the course experience but the marketing as well as student interaction. We are now looking to improve the language over our entire website, implement new onboarding and student contact to get them comfortable with us and our courses, we will be moving toward Experiencifying our courses but can make small improvements to the 100+ courses we already have to not just gain new students but to continue serving the students we already have in a more positive, helpful and meaningful way.
In using what we learned regarding marketing from the EPM course we launched the course and sent out a broadcast email to our list. While our open rate for the email was only slightly increased (6.9% to 7.39%) our CTR more than doubled! We will continue to supercharge our marketing, test, and retest and use what we learned to market our other courses as well. We are looking forward to what the future holds.