I'm very happy to say that I already made back the cost of this program -- in one day -- using just one thing I learned here: the mission statement. Thank you! Let me know if you want me to share details of what I did, in case it's helpful.
For some more encouragement to everyone here, I just hit my stretch goal today of $6,000 for a 1:1 coaching program I set up and launched in basically a day using the pricing model and mission statement from EPM. I have *never* done anything like that before, nor have I made that kind of cash from one program or even in one month. Not even close!
Very, very grateful for what I've learned here so far, and I will continue to adopt what works for me and for my audience. Thank you, Marisa Murgatroyd and team, and much gratitude to the people in this group for the amazing energy and support.
Yesterday, I woke up with an idea for a one-month, 1:1 coaching program on a topic that I know is of interest to my audience. Because of some time constraints in my life right now, I decided to make it only for the month of October, which means I had zero time to market it. So I wrote a rather lengthy email, used a mission statement, said the program was limited to 4 people, included a PayPal link for $997, and clicked "send" to my MailChimp list of 300 people.
Basically, I ignored every thought that said, "This will never work, Mary!" I had one signup immediately and another a short time later. I have a third person who is probably going to say "yes" (he asked for a 2-payment plan), and another who is considering it, as well. Pretty fun, especially since I've never charged more than $700/month for 1:1 coaching and have always had a complimentary call with people first.
This time, the price was higher and people bought without even talking to me. I attribute that to the fact that I'm very visible in my tiny niche, so people have been exposed to me quite a bit this year. Many lessons learned here. If I can do this, anyone can. I'm about as far away from an entrepreneurial business person as you can get!