My biggest external shift has been the 4 pivots done within the Experience Masterclass. I started out with a spiritual/relationship retreat and under Marisa’s guidance pivoted to the Health and Wellness niche- which is where I have my actual business. My second product idea was Dr. O’s Anti-Inflammatory Blueprint, based on my husband’s work as a holistic dentist with healing gum problems.
Then he and I decided we would do webinars to introduce alternative practitioners to holistic dentistry, as it seemed more promising. 4th pivot: update to Anti-Inflammatory Blueprint once again, as this is simpler for us to deliver. That whole process has taken from the first day of EPM until last Monday, 11/28!
My biggest internal shift is that I feel that we are seriously launching an online business that will allow us to switch from exchanging dollars for hours to another income source. This gives me a lot of hope for the future and for my ability to create new and exciting opportunities. Also that my husband can actually retire at some point and stop working quite as hard.
Additionally all this online engagement has been challenging for me as I am something of a technophobe and don't even own a cell phone. So even coming on a Zoom Q&A was a big shift for me.
Our Experience product, Dr. O’s Anti-Inflammatory Blueprint and online Program will be a free download from our landing page leading to a $7 product and a $49 product. The $7 product will be a simple home care program, along with a bonus video on proper hygiene for the gums and a report on the relationship between gum inflammation, intestinal inflammation and diet. We plan to over deliver.
The $49 product will be a webinar (that will become evergreen) to further educate on the gum/gut relationship along with a bonus ebook of gluten free recipes. There will also be a 6-month membership to a private Facebook page where my husband will do monthly Q & A’s. At some point we will probably translate the $7 product into Spanish and deliver it in other countries. Eventually we will look at designing a Lifestyle/Health Retreat.
We plan to promote it using Facebook live videos, surveys on Linked In. We are members of several huge Health and Wellness groups on LinkedIn. We have Youtube video with over half a million hits and will be putting an overlay with a link on that and getting more active on our Youtube channel.
We also have a relationship with a Gluten Free Singles site of 6,000 members where we have been invited to do blog posting. We have numerous articles already written on the ‘leaky gut/leaky gums’ connection. And will be creating a funnel to that and JVing with other gluten free sites/bloggers.
Okay…so we haven’t actually made any money because we just finished our landing page, finally, today! Check it out, os.myholisticdentist.com. I am truly jazzed! We also have Kajabi in the works to deliver our products. We have the web name AntiInflammatoryBlueprint.com.
Thanks to EPM we finally have a direction and some actual steps we have taken to create our online business. While this may seem like very little to show for our participation, this is the furthest we’ve gotten down the path since our first Marlon Sanders course in 2005! And we’ve been in 3 other programs since then that have gotten us nowhere.
So thank you Marisa and Murray for all your efforts. We are certain to have hard numbers to report to you when we see you at the event in February!