Although enjoying a successful corporate career, I've wanted for some time to grow my impact and use my experience and skills to serve a broader audience. I'd been blogging for a while and had built a small following, but had no product or service to offer. Without a product, there was no money to invest in growing the blog, no mechanism to deeply impact my readers, and no accountability or focus to my blog-building. But the idea of going from zero revenues to ANYTHING meaningful seemed incredibly daunting. I set myself a goal and a deadline but wasn't sure how I was going to achieve it.
Just at the right time, I came across the Experience Product Masterclass. There was a great deal of material, but delivered in a gradual and progressive way that wasn't overwhelming. And it was a lot of work, but there was a real sense of momentum and excitement from day 1 onwards and a great sense of camaraderie and support in the Facebook community.
Having purchased courses that turned out to be a set of pre-recorded videos to watch, I really appreciated the personal interaction that was a hallmark of the process. Marisa was pretty accessible, in Q&A sessions, live coaching and the private Facebook community. And I was thrilled to be able to email my own Experience Coach as much as I needed, for encouragement and ideas - as well as hopping on weekly coaching calls too!
By the end of the program, I had made back way more than my original cost. I made $3814, had my first product, my first customers, and a roadmap to deliver a fantastic experience! Most importantly, I had a sustainable way to serve new people!
My achievement program, Rocket Results (rocketresults.co) helps people bring a new level of strategy, focus and discipline to their business, non-profit, or passion project.... so they achieve more in the next 12 weeks than they did in the last 12 months, and have the results and impact they truly deserve.
And the techniques the Experience Product Masterclass have both taught and demonstrated are allowing me to deeply engage with my customers and get them the outcomes they need.
EPM got me out of the endless cycle of "growing my list" and into action, forward movement, and concrete business results.
Hi I'm Richard Metcalf.
I'm an Englishman in Paris and I run a business called X quadrant. We help business owners and leaders multiply their impact by first of all becoming leaders truly worth following. And then we help them build high performing and healthy teams and organizations. I'm an experienced consultant with 20 years worth of experience in face to face consulting however translating my consulting knowledge into an online product and program was an entirely new endeavour.
I've been blogging for a while and built a small following but had zero revenues online and to go from zero to anything seems pretty daunting. It was a new challenge. I felt I was stalled. But on the other hand, the idea of going from zero to anything meaningful seemed a real challenge.
I came across EPM and was immediately attracted by Marisa's professionalism. But I also love the way that the course was structured bringing not just a bunch of online videos and modules which many online programs do have but it also brought a lot of face to face interaction with Marisa on Q&A's but also with coaches and other support which I felt was really going to help me take action on the material.Having bought a number of online programs which didn't always deliver what they promised I clearly had to think before going and making the investment.
On the other hand the promise of EPM was very clear: make back the cost of your original investment. However the promise of EPM was very clear make back your original investment in revenues in selling your new program or they would work with you until you make that money or eventually give you your money back. So I felt the guarantee was rock solid that I was pretty much set up to win.
There's a real sense of momentum in the program and camaraderie amongst the students. There's also a lot of support not only from Marisa and from the coaches but also from the whole tribe in the Facebook community. One key aspect of the course which was really foundational for me was getting crystal clear on the exact transformation that I wanted to see in my customers. In my case it was helping them achieve in 12 weeks what they had been unable to achieve in 12 months. Well if I had that clear everything else made a lot more sense.
My favourite part of the program was the coaching relationship. It was so great to have somebody available by email and during coaching hours to really brainstorm ideas and bounce ideas off and to validate my thinking and ensure that I was making progress in the right direction.
[00:08:52] Probably the hardest point in the program was the day I actually went live with my product launch. I opened up the sales page, opened up the sales carts and wondered would anybody come. Would anybody look at my what I'd prepared would anybody put out their credit card and make a purchase.
At that point. Marisa was great she reminded me that this feeling never goes away and you actually have to push through the feeling of doubt and uncertainty and just do the actions and trust the process. That really helped me knuckle down and be as active as I could to get customers on board with the program and it worked.
I think my biggest breakthrough with EPM was quite frankly taking action and getting the results. I had a successful launch with my pilot group of rocket results members and whilst I beat my financial targets made way more than my money back from the program. What was most satisfying was seeing my students get the results that they wanted in their businesses.
What I like most about working with Marisa was first of all she's extremely professional. Secondly, she's able o get people results pretty fast on those coaching tcalls which is really important. It was great to see people getting those breakthroughs. And thirdly she's firm and very approachable.
Epm taught me a sustainable way to serve new people and the tools and techniques that the Experience Product Masterclass has taught me have really enabled me to--and the techniques around building experience products are really enabling me to build my online and my physical business in such a way that customers really get the transformation that they need.
Its not just about transmitting information. I have one more line up where I want EPM got me out of the endless cycle of growing my email list and into action taking results and growing my business. I was really happy about the results of my EPM launch. I was hoping for around four or five customers in the end I got an initial cohort of around about 10 which brought in around 5000 dollars of revenue more than paying for the course.
But more than the money I've been most excited about the transformation that I've seen in my students they've gone in many cases from strangers to friends I've seen their progress some of them have come back to me on following EPM to ask me for additional services. And one of my students even invited me out for lunch when I was in his hometown. So it's been great to see both the relationships develop with students and also the transformation that they've seen in their lives and in their businesses.
Yeah. EPM has given me the confidence to build a true hybrid business which is consulting face to face with business executives but also rolling out online programs to employees in the organizations I serve and also to individual leaders and individual entrepreneurs or founders.
This has given me the ability to scale. There's only so many hours in the week, so whilst consulting is great to truly build something bigger and more sustainable I think the online component is essential and the experience product formula that Marisa taught me I'm able to use in both my physical business and in my online business.
Yeah. Okay. Yes and one of the things that I love about having my own business is the ability to be flexible in my schedule so that I can make time for both my family and my clients. And the online component allows me to be more location independent than I could be than if I was having to be physically present with customers every single day.
Yes. My my rocket result students are spread around multiple countries. When I was in London a few weeks ago I happened to let one of my students know that I was in town and he jumped at the chance to actually invite me out for fancy lunch in one of the nice restaurants in London which was great because before rocket results I don't really know the guy. And now we've become friends and I've become a trusted adviser.
My rocket results students have amazed me with their clarity of thought and the action that they've taken since the course. For example Robin who is the CEO of a software company after only a small part of the course, decided to make quite a radical change in his whole pricing model and his business model which is since implemented.
Another student Martin who is extremely accomplished professional as a freelancer and as a consultant has really changed again his whole portfolio of business to make something which is more sustainable for him and focus more on the outcomes that he truly wants to achieve in his life.
And then Ingrid who recently changed into a new corporate role has had a really flying start into that role. As a result of the rocket results methodology. Yeah. So yes, good point. Ingrid is one person who had been on my relatively small email list for a few months and who found that rocket results came just at the right time for her as she moved into a new corporate role. So she decided to jump in as a way to really give her a flying start into that new position. I think she was one of the great students in the course.
She really understood this idea of getting clear on your purpose your plan getting your productivity sorted out and then working on the people aspects of the influence around you. And as she worked on that, it was great to see the progress that she made she really established herself in her new role.
She never gave you some tricky relationships that she had to deal with as she came into that company. And since then she's reached out to me for some specific coaching and consulting and other topics that have come along since. So again another great example of somebody moving from a stranger or perhaps an acquaintance to somebody who's a real friend and with whom I now have a good long standing relationship.
I'm extremely proud of my rocket results clients. It's great to actually see them go through the process and apply it. I think thanks to some of the experience product techniques and actually get the transformation that they wanted to get more done than they ever thought possible. So it's been really satisfying to see them put that into practice.
Well it is hard work and you are going to have to hustle. At the end of the day to get customers in and make things happen there's no two ways around it. But it is a fantastic way to actually go about building a product getting a real business and forcing yourself to take the actions that you need to do that. And as my rocket results students will attest it does actually help you create a program that results in genuine transformation in your students.