When I signed up for Experience Business Mastermind, my intention was to make sure I created the optimum experience for my clients. That certainly would be worth the $2k investment. One good referral from one of my delighted clients would cover that!
What surprised me is all the aspects of marketing we were given long before talking about what makes our products a great experience. I knew this was very important, so I engaged big time. I experienced the training, got some personal coaching from Marisa, utilized the Facebook Group wholeheartedly, both giving and receiving great feedback, and got some team coaching.
I really had fun using my energy measurement abilities to give people feedback. I even cleared a few stuck people of their key blocks in private FB Message sessions. I’ve never had more fun just giving for the sake of giving.
The greatest breakthroughs for me in using Experience Products came very early, though there have been many more. The early breakthroughs were the clarity of who my ideal client is and what I do for them – my product mission and promise. My ideal client is the 2nd Career Entrepreneur who wants to make a difference and is a bit stuck. I get them unstuck and in the FLOW in 7 weeks or less. And they get a one-minute tool for keeping them there.
That clarity alone changed the game as I traveled to a conference and got to share what I do with several dozens of people, as well as followed up with some old prospects with the new context. And when I started talking to prospective clients with this terminology, it resonated with their needs. With that clarity and connection, I closed $23,964 of business in about two weeks.
To say the least, that gave me breathing room to implement other EPM strategies in the delivery side. The result is a rock-solid experience for the client and my ability to sell it through Experience Sessions. I’ve closed substantially more business since then, at least twice that, and I’m now writing the book: 2nd Career Entrepreneur: 5 Steps to Assure Your Success, Freedom and Health
Blessings to Marisa and the whole team! You rock!
Hi I'm Ed Oakley, St. Petersburg Florida
I wrote the book Enlightened Leadership decades ago. Sold two hundred ninety five thousand copies and developed leaders from 67 different countries and now I'm doing the serious work of my life and what that is is unleashing the Second Career Entrepreneur.
What I what I do is take them from struggling to thriving in what they're doing within 12 weeks. There's a tremendous amount of stress in their lives and because of all of that, their relationships tend to be affected. They're struggling in their relationships. And as some of that--I'm trying to think what to pick back up--and sometimes, particularly with the second career entrepreneurs has some age on them. They've been working in the corporate world for a couple of decades or maybe even longer and they are starting to have even some health issues potentially.
So I help them deal with the emotional baggage, the belief systems, the mindset, the thoughts that they're having and the consciousness, all of those three things impact who they are and what I do is within 12 weeks. Get them to who they were intended to be to begin with when they came on this planet. When they were born, they had a purpose. And I get them ready to live into that purpose. That's what I do. That's wonderful. That's really great.
So what was your inspiration in going into the business?
I had to get really sick and in the process of getting sick, I was so sick--first of all, medical doctors couldn't tell me what was wrong with me. It was just an autoimmune disease they said and what you need to do is you need to take cortisone shots so that you will just ease the pain and the itching that you're having from this autoimmune disease. Well I knew if I did that, that was it would be a decision to just kind of have my life you know get worse and worse and worse until I was gone.
So that didn't make any sense for me. And so I challenged that situation and had a tremendous spiritual experience which told me that I had a tremendous opportunity at this point in my life. That this was a wakeup call.
When I started seeing the launch of EPM, it fascinated me. First of all, I was attracted to Marisa and who she is and where she comes from and I knew there was something special about her. I knew it wasn't just about marketing. I knew it was more about who she is and I knew it was the kind of person that I wanted to work with.
And so I started watching the launch videos and what appealed to me is I realized it was true from all of my leadership development years, I knew that the experience you provide the client is critical to the effectiveness of the work you're doing. And so I said OK that's that's an area I haven't focused on in this online environment so much and so I'd probably have to pay some attention to that.
And you know what if it just a couple of people that goes through my work, because I've made it a great experience, if just a couple more people referred me to other people. They would easily pay for this work with Marisa, so why not. So I never questioned it, jumped into it and haven't looked back. It was a phenomenal experience. I bought the course and the experience because I wanted to be sure that I gave my clients a good experience as they went through my work.
But that was that was very powerful when we got to that part, but what I didn't realize is the first whole half of the course, I think it was like 12 weeks long something like that, the first five or six weeks were not about the experience. The first five or six weeks were helping me get crystal clear about who my ideal client was and what their needs and what their desires are. And that was hugely powerful.
I am sure I went through entrepreneur, old entrepreneur, mature entrepreneur and then second career entrepreneur. Now let me tell you how I knew that was the one because within two weeks I had closed twenty four thousand dollars worth of business out of that clarity and out of talking to the right people.
So wasted a lot less time and I'm getting to the right people. And it's also taking me to the right conferences where these people are. The right meetings, the right ups and so forth. And so I did a little 20 minute presentation at a meetup just the other day and I've already gotten clients out of it. Out of clarity of who I'm talking with that.
My favorite part about EPM is the breakthroughs. However, I think if I look back at it, think through it, after I had done sort of my homework and went on to live sessions to get specific coaching from Marisa and the other coaches, to get feedback because when I get the feedback it was always another lightbulb came on.
Oh another subtle shift, another subtle change and a better understanding of who I am and what I'm really all about. And so I think it was that was probably the ideal that either getting clarity and then being able to talk to live to someone and get that feedback.
The business after EPM has been it's just kind of easy to find clients and close clients. I thought that it was going to take me a couple of months to pay for the course after the course was over. Well in the third or fourth week I got crystal clear on who my client was that second career entrepreneur. So my conversations were different, I was going to different meetings and conferences and I was closing business easily. And so it paid for itself right away.
This is like, three or four weeks and probably two more weeks. That's when I had closed twenty four thousand dollars in probably six weeks from the time it began. So it paid for itself before it was even over. That's never happened in any other marketing course that I've ever had. [49.6] Having an online business is very exciting to me because at this stage of my life I want flexibility. Here's my vision, I want to be able to market online to people say, in Barcelona Spain area because Barcelona is where I'd like to spend some more time.
All right. So I market to them and we plan a three day event and I go to Barcelona and do a three day event and Mary, my life partner goes with me, so we're going to make this a whole life experience, we don't just spend three days, in that three days we find out of these hundred people how many of you would like to work with me over the next month and fundamentally transform your life and business? Okay let's say 20 people raised their hand.
Then we stay another month or six weeks, we transform their lives, they become our new best friends. Some of them even become certified in the work that I'm doing so that they get to have a bigger impact, a leveraged impact on the world. And we just have a great time and we will get to experience the fullness of Barcelona which is a phenomenal city. I already know.
And then you know what? Maybe we take a break and come home and just relax a bit and go spend some time by the water which we enjoy and the concerts around, all the many arts, the festivals that go on in St. Petersburg, we just enjoy life here again and we decide, well where do we want to go next? Do we want to go to Thailand maybe? Let's do the same thing. So the online environment offers that opportunity.
You know, I am so proud to have served some amazing people who are my clients and are having huge breakthroughs. Phil originally called me because he was afraid that he had destroyed the relationship with his wife. He was really upset. Well we had handled that within a week or so. He was backed into the relationship with his wife within a week. And so then we switched to work in his business.
And so now it's several months later and he calls me says Ed since I've been working with you my business has doubled, I've got better quality clients, the relationships I had with the clients are awesome. And he said and there's tremendous more opportunity even within these clients without even having to do any more marketing. And he said Ed you know the relationship with my wife is awesome. And he said Life is good in general.
He said that there's just one issue and if you could fix this, you'll be my hero for life. And I said, what is it Phil? And he says well my right knee and my right hip are killing me. A pain of like six or seven on a scale of 10. Wow. He says it's hard to get in and out of the car, if I sit more than 30 minutes, it's hard to get up, it's very painful and can you help me with it? I said, Phil look, you know I'm not a medical professional in any way, I do not diagnose anything. The only thing I can do is let's take a look and perhaps release any emotional issues and beliefs and if there's any consciousness issues we can deal with those. And let's just see what happens.
So 20 minutes later we had figured it out and done the process. And I said get up and walk around. He gets up he walks around, he comes back, he's on Skype and he is chuckling as he goes back to the computer and he says OK the pain is now two or three, I can't believe it. In that period of time. And I said look this is a physical issue, all we're doing is releasing the emotional stuff. So it might take some time, let's see what happens over the next few days. Text me any change you have.
The next day I got a text that said one to two. The next day zero point five to one. Three days later he said the last three days in a row zero pain. I talked to him the other day, six seven months later, no pain. So that is tremendously satisfying to me. To see someone's entire life, their business, their relationships their health all turned around.
My days are a little bit varied. I wake up and I usually wake up with some new insights and I right away got to get on capturing these insights. I'm also during the day at different times, I am also doing the work that I do with my clients. And so I do that in a period of time. I just do it when it's appropriate to do it because I don't have to be talking with them on the phone.
So I didn't do office hours right? I don't have to be on Skype or had a zoom. I just do it and they know that I'm doing it for a period of time. And so I do that kind of work. And I do a lot of creative work because I'm just getting more and more insights all along on what we can do to really impact the world in a major way.
But meanwhile, you know maybe it may have rained yesterday and I was stuck inside. And today it's a beautiful day, so I might say Mary, let's take a bike ride. And we'll take off and do an hour or hour and a half bike ride or something. And along the way, we might run across something interesting to do and we might do that for a couple of hours and come back and all right, it's time to get to work again. But getting to work might be sitting on a park bench at the marina. You know, I love to watch the birds and the boats around the marina.
OK. What would you say to someone who is considering EPM?
You know if someone is considering EPM, I would say simply, if you've got a pretty good idea of what your talent is and how you're going to make a difference in the world and there's any question about who you should be working with and how to address them how to approach them how to market to them and once you've marketed to them how to deliver the services in the most powerful ways, then you absolutely should work with Marisa and EPM.