I was feeling challenged by the task of converting an existing course I had been delivering 1:1 and 1:few into a 1:many program. I knew it would be a major undertaking, involving a significant investment of my time, energy, and resources, so I wanted to make sure that I was on the most effective and efficient path to achieving that. That is why I signed up for the Experience Product Masterclass and learned Marisa’s step-by-step system for creating an experience product. From the very first Zoom call I joined, I was blown away by Marisa’s incredible knowledge, erudite thinking, inspired guidance, and above all her genuineness and HEART that she infuses into every moment of the learning experience. Through EPM I was able to organise my thinking into logical chunks, which is my preferred mode of working, and create a roadmap to successfully launch my experience product, the Personal Brand Playbook: How to tell your brand story and profit from your name, image and likeness, aimed at US college student-athletes. The key to achieving my “and much much more” goal was to shift my thinking from targetting single clients, to selling bulk licenses. With astute feedback from Coach Matthew, I was able to craft a compelling offer and a plan for marketing it. Creating my sales list was easy because my targets (US college athletic departments) have publically listed contact information. I started out doing surveys of segments of that list to gather market data and used those insights to craft the sales pivots. Then I started chatterboxing through my immediate circle of personal contacts at US colleges, and expanded the chatterboxing using the target list. Every person I spoke with was interested in the topic on some level, even if they were not the correct people to make the buying decision. So far, from all the chatterboxing I made one bulk sale for $9,940, and feel confident that several of the schools I have been chatterboxing with will also purchase my experience product in the coming weeks and months. Thank you SO MUCH Marisa and all of the hardworking team at Live Your Message.
What has been the biggest change in your business?
Making a profit from the courses I was offering at a much lower price point.
How has EPM and your success impacted your life?
Hugely!!
What is your biggest takeaway from EPM?
If you follow the steps you can succeed.
What is now possible for you because of your Experience Product?
Everything!
Is there anything else you would like to add?
I loved every minute of it!