Your Mission Accomplished Story
My story isn't very sexy. It's actually a story of how things can morph from an idea of a quick online course to educate entrepreneurs, to a full 1-1 personal coaching going very deep compared to the original plan. So, because of my lack of technological know how of getting the marketing done online, my story looks a little different than I envisioned. I sold my course locally by chatterboxing in my networking groups (in person, and in FB groups). I ended up selling 4 courses at $297 (instead of the original $447). However, I also have a local business that got way over their heads when a advisory company talked them into doing a complex tax structure to protect assets and lower their tax liability. However they didn't know much about the company, and it was a terrible deal for them. And, the advisory company didn't tell them all the tax advantages (and simplicity) of being unincorporated they would lose. After talking with them, I've agreed to coach them through the changes that this incorporated multi-layer tax structure makes to their business. My ideal client for my online program is either someone starting out that has no understanding of the different structures or an entrepreneur of this type BEFORE someone talks them into something they don't understand and gets them into more trouble and they can't take the deductions they thought they could, and in order to take others, they have to set up special programs through their corporate minutes in order to take the deductions. Honestly, this is probably better than jumping into the online coaching because, they are facing stuff that I didn't even think about before that I can add to my training. In fact, there is almost enough now from this 1-1 coaching, that I could have an online course just for Choosing the Correct Taxable Entity, and split it off from the other modules as stand-alone course.
What is your biggest takeaway from EPM?
That breaking down the process into much smaller pieces makes it easier to accomplish. I've been wanting to do this for years, and it always seemed overwhelming. I did courses on how to create courses, but really all they did was sell the idea of making money from the courses. They never really taught it step by step to where I ever accomplished anything with it.
How did EPM help you become successful?
Has helped me be less perfectionistic (is that a word). I have a huge problem with perfectionism. I start a lot of things and never finish them. And even though I didn't finish everything I set out to accomplish, and it looks a little different that I orginally envisioned, it was a step forward doing something outside my comfort zone.
How has EPM and your success impacted your life?
EPM has taken me over the hump of waiting for the perfect situation to get started.
What has been the biggest change in your business?
It's a little early to tell, but I think it will change from being a bookkeeper and tax preparer to being more of a consultant/coach to people with more complicated tax issues, or to people just starting out so they don't make the big mistakes that some of my current clients have made. I will be able to help people before they get into tax trouble as opposed to fixing the problem after the fact.
What are you most excited about moving forward with your Experience Product?
I'm excited to get my course online to be able to market. As opposed to locally by chatterboxing. I wish the Heroic and Experencify would have been available over the Christmas break when I had a lot of time. So once I get a handle on them thru the Feb trainings, I plan to really break out online and grow grow grow.
Is there anything else you would like to add?
I would love to do the Elite program later, maybe Summer. Depending on how this all works out money wise over the next few months, or if I'm able to sell my house so that I would have the $8000.