I was quite nervous as I started EPM because I was totally unclear on my niche or what kind of experience product I might want to create. I didn't come into the program with a defined direction or as an established practitioner; all I knew was that I wanted to help people. So the Profitable Product Idea Challenge was really helpful as a prequel to the main course as it got me thinking and analysing myself and my real goals for taking EPM - I must have run through that material 3 or 4 times struggling with what my unique contribution should be. My first Lightbulb Moment came a couple of weeks into the main EPM course when I realised that my 40-year journey as an early adopter of technology was something I could leverage. But my real breakthrough actually came in the "Art of Naming" when I came up with the concept of helping people overcome technology barriers to starting or growing their business; I clarified that my underlying passion was to help people embrace & utilise technology rather than fear & shun it. So a new business idea of my own was born - techurdler - and not only clarity for this first experience product, but also a whole series of products into the future. A big burst of creativity & action swiftly followed and I started developing this brand and chatterboxing around not only my first course but the whole idea of being a tech coach. All was going really well crafting the experience and planning my marketing until my underlying health condition flared up on the run-up to Christmas and rather curtailed my progress throughout January. So I feel I have failed - failed to achieve Mission Accomplished and the goal I set myself - but I have succeeded in gaining much clarity and a direction for the rest of 2021 & beyond and for that I am truly grateful.
What is your biggest takeaway from EPM?
Iterate your way to success! I have always fallen victim to the paralysis of analysis, but I truly have accepted that I need to get something out of the door and let the product develop over time.
How did EPM help you become successful?
It helped me clarify why I do what I do
How has EPM and your success impacted your life?
A bunch of headaches to start with and the success I desire is yet to come, but I now know what I want to do and why I haven't been fully satisfied over the last 10 years.
What has been the biggest change in your business?
I created a whole new brand and future direction
What is now possible for you because of your Experience Product?
I believe I can really enjoy the next few years sharing my gift.