"2020 taught me that you can teach an old dog new tricks and EPM was no exception. With a background in teaching and writing, I was keen to know how to put a course online. I definitely learnt that.
I guess what I had underestimated was the intensity and volume, but I kept at it. Until my wheels fell off mid-January.
I'm really not the kind of girl to send my food back in a restaurant, but I do want to explain what happened--seeing you're asking. I'll do it as briefly, yet clearly, as I can.
Because I know you pay attention to your students' feedback in order to grow, I will write it, even though by owning my shit, it was me who set the towel aside (not throwing it in by any stretch). However ...
I've probably been tagged as the girl with her eye on the guarantee because I asked lots of questions about it. But when you offered it in the interview with Jon Morrow, it gave me a clear goal to strive for and less panic about maxxing out my credit card.
The teacher in me needed to be clear about the 'assessment criteria', so I knew I was doing everything possible to make that $2K (or more).
The difficulty was is my niche and finding the people. I really wish I had a more tangible thing to offer. I probably will work that out in the future.
Anyway, I sent out my freebie offer in as many FB groups I could, combined reaching nearly a million people. I also sent it to my FB acquaintances, not my friends because again, the teacher in me needed to at least have the first Module in--and a clearer idea of my content, so I could sell it with conviction.
The friends I did speak to about it agreed that my topic was perfectly me, though, because many of them have been asking me for years when I was going to write that book. I decided that revealing myself through the course material would be a better approach, and I still think that.
But the guarantee said I needed to have made my offer to at least 550 people. When I read it again, I figured you meant the full offer, not the freebie. And seeing I had only 3 viable emails in my list, I knew that goal was impossible in the timeframe. That really deflated me, but I emailed support to check.
The answer came back about 5 days later that no, that wasn't the case, but by then I didn't have time to send out my email campaign with a day in between--and get the first materials ready.
Again, my tribe is part of the difficulty--if they are sad, they are not going to sign up to turn themselves around in two weeks' time. I needed to be prepared. At least way more than I was. I do understand the make it as you go approach because my 30+ years of teaching has taught me that if you over-prepare, most of it goes in the bin. That's what makes me a good teacher--I give them what they need most next.
Even with the almost impossible timeframe by the time I got the reply about the 550 people being just a guide not a stipulation, the documentation needed also made me despair because I didn't know how we could know click through rates when we had been told in a Friday call to just use our Gmail accounts and I'm pretty sure you can't get that info there.
Adding in all my questions about the % tracker which was doing weird things like sometimes being out of 533 points and then not again, and the fact it often wasn't moving, and the fact that my bonus page didn't have the Done For You button and I'd been asking about it for about a month before it was fixed, all made me doubt that bombarding my 3 sad ladies with emails and maybe getting a customer that I certainly could serve better if I had a bit of time to get it together a bit was a good idea. At all.
In a nutshell, I'd be satisfied if we met each other halfway on the guarantee. I would definitely recommend your course then--and have some room on my credit card to try this course again or another. I do understand it would be a tricky balance to be such a savvy business woman with such a big heart. "
What is your biggest takeaway from EPM?
Done is better than perfect and I am the product.
How did EPM help you become successful?
EPM outlined what was necessary and filled me with hope.
How has EPM and your success impacted your life?
I now have another avenue open to me.
What has been the biggest change in your business?
Having the vision that it is possible.
What is now possible for you because of your Experience Product?
A whole new life is possible for me now.