I knew that breathwork was popular among well-to-do celebrities. I was certified as a breathwork coach, but how was I, a 62-year-old African-American nonprofit executive director and former attorney, going to compete with the Hollywood GOOP crowd? I had made some significant career changes before, but this was going to be hard to translate for my intended audience. I had originally marketed my offering to doctors but found it slow going. They were either "unaware" or "problem aware" but didn't see my solution as an obvious path. I pivoted to working with farmers and found a much more receptive audience.The EPM community and Coach Matthew gave me the perspective, tools, and tenacity to make this leap and the later pivot. I learned to better articulate the benefits of my offer and that led to a $3,000 contract that will open the door to additional opportunities.