"I have been running my Singing Coaching business since 2011 but I've never been able to create a reliable level of income to support myself and my family.
It was really getting me down and I often thought of giving up. I joined the Experience Product Masterclass because it felt like a sure-fire route to create and sell a signature program that I could sell over and over again. I've run several in-person groups in my local area and done a lot of 1-1 coaching both in person and on zoom. But I wanted to create an online course, so I could work with larger numbers of people, from across the world, and I didn't know how to create that on my own.
I already knew how to create courses and good offers but I learnt a lot from EPM that will serve my business for years to come. I found the '10 core experiencification elements' an exciting way to make my courses more engaging. I loved the whole Mission Possible to Mission Accomplished that makes students know exactly what they will achieve through your course and a clear and rewarding end-point when they do that.
I found the array of campaigns and campaign templates to be invaluable. I didn't know about the chatterboxing method and now I know I can go out there and clients anytime without any tech or ad spend ( although it is very time-consuming).
I had done a lot of email campaigns in the past but in 10 years of following business gurus online, no-one had told me that I really needed to create a 4- or 5-day email campaign to actually see decent results and get decent amount of purchases from my list. I had only ever sent 1 or 2 or 3 emails when making an offer and that is clearly a big reason why I hadn't been getting the uptake I wanted.
Now I have the templates to use this approach whenever I like.
I also wish I had been given the Sales For Superheroes script 10 years ago! It is incredibly powerful, and also valuable to the client. I had been wanting to learn sales properly for sometime but not been able to invest in a program. So I was overjoyed to be given this template as part of the program. Now I know all my Discovery Calls / Sales calls will have a much better chance of being effective.
I'm delighted that there are more bonuses within the course that I can look at when I've got time, like the one on webinars and the launch success secrets.
I hit Mission Accomplished about 5 days before the end of the course, and because of that I realised I could actually give myself more time to get more students. So I put back the start date of the course to give myself an extra week. I know this will enable me to get into profit, rather than just break-even. So at the time of writing ( end of EPM) I have 5 students which is $650 over MA, and I hope to get at least another 5 by the time it starts.
However I have also spent about $280 on facebook ads, which got me 1 of my students so far. aswell as getting me 60 new subscribers. But ads is not something Marisa teaches on this course, its something I learnt elsewhere.
I do think there is not really enough time to get everything done in the 12-week timeframe without killing yourself. Before Christmas I did the recommended amount of work (7-10 hours per week) and got all my tasks completed and fitted into my life. But since the beginning of January I've been working 45 hours a week on my EPM campaigns etc. I'm exhausted, and I couldn't have done it if I also had a job. It really is an enormous task and I would have preferred another couple of weeks of EPM just to give me time and support me in creating, sending and following up the campaigns, and enable me to not get burnt out which I am.
The support from the coaches was absolutely amazing and I couldn't have been sure I was getting my message and content right without their feedback. This is a part of EPM which really stands out and makes it different from all the others out there. You don't just get left alone to follow the instructions and hope for the best, a=you actually get detailed feedback on whether your choices, words, etc will be effective.
I've really enjoyed the course and the community. I hope I will make a profit on this course by the time I get to cart close. And even if not, I've covered my cost, got a group of 5 students to teach, and the most enormous set of marketing assets that I can use time and time again.
So hopefully this will be the turning point for my business!"