I knew I wanted to create a course, but I really wanted to make it stand out, and I wasn't sure how to do that, or about how to market it. I joined the Experience Product Masterclass and got clear on my niche, my marketing messaging, and how to experiencify the course to make it stand out from all the others.
"Although I've never made a dime online and was cheated badly at this price point in 2020 by a masterclass for beginners that was anything but that (back to Googling frantically after watching confusing unrehearsed videos about split-testing ads, for example. The course provided NO resources for beginners like me who had shied away from Social Media and failed three times to build a ""simple website"" to start a weblog), there was something about Marisa's approach and the quality of the materials she provided absolutely free of charge that made me trust again enough to invest.
I joined EPM and with the encouragement and support of Merci, my fabulous coach, completed all four modules plus many of the supercharge videos and all 16 milestones to create MAIKU: 36 Days to Haiku Poetry You'll Be Proud to See in Print. This in addition to self-publishing Volume 1 of 3 of my epic fantasy novel and renewing a tough, essential professional certification expiring in December, 2022.
The specific result of my EPM experience is priceless to me: I am continuing to brainstorm and develop my course and method, and after virtual LYM in March, I will have my one-page blueprint for success. I will find the students, independent of social media and my coworkers, establish the Experiencify Members Area for MAIKU, and I will publish the first anthology in June. The corollary to this goal (and I AM shouting) is that, with lifetime access to EPM, I WILL NEVER HAVE TO START OVER AGAIN."
My Launch has not gone as I have wanted it. Still trying to crack the code of how to get clients to want to do sport training on line with support from coaches. I have been in business for 30 years. This class was well worth the investment. I have learned more information that has been helpful for us to use in our marketing techniques ( surveys, improving our email campaigns, writing better sales pages)
The biggest challenge was underestimating the time needed in getting things done- especially in thinking I would be ready at the start of Jan following the holidays. The date to start my 12 Week Success Leadership Coaching Programme- Heart of Successful Leadership has now been set for 9th March. I'm at the stage of marketing the product. This will certainly take me out of my comfort zone, as I've always had learners handed to me for more than a decade now.As a business owner second time around I understand the importance of marketing. Tuning into the bonuses has helped hugely. I'm super pleased and proud that I have my MVP product ready - I'm confident in this product -it provides me with joy of being able to share my invaluable insights gained from my own programme leadership role, and tools gained from years of coaching. Essentially, pushing ahead despite the odds stacked against me. Upwards and onwards to serving others,
I was having confusion and lack of confidence about creating and launching my coaching program. I was sure what to do to make it successful. I joined EPM and learned how to keep focused with the MVP mindset rather than let my entrepreneurial brain take over. I feel more confident on selling, scaling, and iterating my way to awesome.
I was having a hard time fine tuning my problem statement so that it was more tangible. The program really helped me get clarity regarding my program and audience. I am very pleased with how my program sounds now and the impact that it will make.
"Being a ""shiny object"" kind of woman, I've signed up to do so many business related trainings and masterminds to help me grow and develop my solopreneur coaching and hypnotherapy business so it's a viable concern. But I found although I learned a few helpful things, they were never 100% targeted to where my business was at and I never quite finished them in their entirety because of this.............actually, it's almost embarrassing to admit how many £1000.00s I've invested to follow my passion and set up my business.........but I've never quite got there.
The EPM experience has been totally different!
I have literally been transfixed and 110% motivated by this programme and haven't wanted to miss a thing. I've completed all the modules in the MVP track, attended all coaching pod calls, Mondays with Marisa and Get it Done Friday calls mainly live and achieved my minimum and target goals
I have literally been transfixed and 110% motivated by this programme and haven't wanted to miss a thing. I completed the MVP track as intended in my minimum goal 1. I've almost achieved my target goal 2 of getting the first sale by 30th January (I have 2 women who have said yes to joining the beta round of my 8 week programme but haven't paid yet as I've been away). I'm also confident that I'll achieve my stretch goal of proving my idea with 3 sales by the end of February 2023.
I have watched all the MVP trainings and completed the modules in the MVP track, I achieved all the course milestones and attended all coaching pod calls, Mondays with Marisa and Get it Done Friday calls mainly live and benefited so much from the helpful ""side door"" coaching and support from other EPMers in the programme.
I can honestly say it's been a pleasure, it's been fun and enjoyable as well as full on hard work to complete this programme and I'm so glad I've done it. I've graduated and achieved mission accomplished. I have designed, created and launched my MVP online programme during the 12 weeks of the Experience Product Masterclass. I've also made an offer and 2 people have said ""yes"" and I'm confident they will pay me even though it may be after D-Day!
I'm feeling hopeful and optimistic that this is a major turning point in my business that will help me go from strength to strength.
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-Your GRADUATION Story
"I was frozen in place by imposter syndrome and overwhelmed every time I considered finally embarking on the epic task of creating my first online course. There was too much information out there and I felt paralyzed by all the different approaches and advice that bombarded me when I tried to research how to get started, and the whole thing was very daunting and stressful. So when I found EPM it was such a relief to be able to just focus on one program that had all the info and resources I needed in one place and to be walked through the product creation process step by step.
I learned so much and the accountability, guidance, and support that was provided by being in EPM were invaluable because I managed to create my course in record time - over a few short months - after putting it off for years previously! I came out with an epic experience product that I was proud of and the know-how to make it extra special in unique ways that most courses don't have thanks to the specialized knowledge and research that EPM provided."
-Your MISSION ACCOMPLISHED Story
"After I graduated and had created the blueprint for my online course, I took a couple more months to finish filming and creating the course. I then used all the strategies that I was taught in EPM to put it together and market and sell it.
I planned to sell the first pilot version of Queen Out for half price, in return for feedback and testimonials from these pilot participants. I used Xperiencify's customization options to create the most special, exciting, and engaging course, which will ensure participants stay actively engaged and take positive action. I put so much thought into the psychology behind it all thanks to EPMs training around this stuff and I'm so excited and inspired by what I've been able to create."
-Your AND MUCH MUCH MORE... Story
"I launched Queen Out at 50% off in order to glean feedback, proof of concept and social proof via testimonials from the pilot run participants that I'll be using in the next launch of the course when it'll be full price.
I used lots of the marketing strategies I learnt in EPM and consciously stayed in the mindset of believing that what I had to offer with this course was highly valuable and going to change people's lives.
I sold far more than I expected and smashed my goals that I'd conservatively set for myself (with imposter syndrome still impacting what I allowed myself to hope for).
I sold the pilot version of the course to 40 participants and made $20,000 in my first launch!"
I was struggling with getting the many courses I've envisioned, especially this one I started and created in XLS in 2014. I wasn't sure how to make it solve a specific problem to make it a strong ROI. I joined Experience Product Masterclass to get myself to focus and get it done finally! I finally got more clear about the photo finish line and value to participants beyond fun continuing ed in community. It feels good to have thought through all the components of building this program from the lens of the benefits to members and how it'll fit into my Full Spectrum signature system. Now to get even more granular in details, chatterbox, launch, deliver, and keep iterating to awesome!
I was having a challenge positioning my Management Consulting skill as a service where I would move away from charging rate per hour, I wasn’t sure how to start and where to start. I joined the EPM and I learnt how critical it is to have clarity on Who my client is, How to structure the offer and craft features and benefits in a way that is appealing to my potential clients. I watched all the MVP track modules, completed all the worksheets, submitted all the milestones despite the curve balls that life threw at me and I now know how to position my skill as a service, how to price it, how to market and sell it.