I was a semi-retired practitioner, looking to increase my income, but not wanting to take on more patients. I considered creating an online program but had no idea where to start. I was introduced to Marisa's program and heard her speak. I was very impressed, and despite being nervous of the cost, I decided to join. It was a wonderful decision. I learned so much about marketing, technology, and, importantly, about overcoming my own self-limiting beliefs. Despite multiple challenges that caused me to get behind, I made it through the program, and even before I was actually at the point of taking the Chatterboxing session, I talked to people about my course and one signed up!
I was having a problem with confidence. I wasn't sure that anyone would want to take my program. But when I completed the Features and Benefits milestones and then created the Launch Plan, I realized that the program was a great value! I also was having a hard time imagining myself doing email campaigns or, worse, Facebook Live presentations, as I had such aversion to social media. Equally, though, I was nervous to talk to people, even though I'm somewhat extroverted because I didn't want to talk up my program and then not be able to deliver. Nevertheless, I began talking to people. I hadn't even reached the chatterboxing session of EPM, so I had no proper script - and yet there was a lot of interest. This was encouraging, but I still held back on mentioning price! Finally I talked to my physical therapist about my program, and she wanted to sign up! I made a sale, without having done the chatterbox session, and without one word of content written! I never would have believed it possible.
Your Graduation Story
I was struggling to translate my endless content ideas into a doable course that would attract buyers, but I wasn’t sure how to decide what to sell. I joined the Experience Product Masterclass and learned how to include customers in the product creation. Even though I felt like I had so much to learn as a course creator, I stuck with the process that Marisa laid out, giving myself the grace to do as much as I could. As a result, I completed a launch cycle for the first time ever and earned back the cost of the EPM course plus a bit more. Now that I have accomplished that, it will be easier for me to do it the next time and the next time after that.
What is your biggest takeaway from EPM?
The iterate your way to awesome mentality helped me bypass the patterns of perfectionism that held me back in the past. And, I have finally integrated the idea of using benefits language, not just describing features.
How did EPM help you become successful?
Marisa is an amazing teacher. She helped me know what to focus on and what to ignore. She wove the principles she teaches into every video, exercise, and part of the program. Unlike other programs that only talk about mindset or suggest the high level steps, EPM integrates mindset, theory, and step-by-step instruction. This makes the program transformational and practical.
How has EPM and your success impacted your life?
I've learned a lot just from chosing something to implement. I'm proud of myself for completing the course creation to launch cycle.
What has been the biggest change in your business?
Getting input from potential clients before I create the course has been an important change in my business. Also, I now look through my client program fulfillment with experience-colored glasses. I plan ways for them to feel rewarded frequently along the way.
What are you most excited about moving forward with your Experience Product?
I feel awesomely equipped to create more programs and courses.
I was having a challenge in deciding on the “right” time to launch my online course program. I was of the mindset that I needed to have all the parts finished before I could launch. Each time that I thought I was finally ready to launch my online courses, my desire for it to be perfect stopped me from launching my product. This cycle continued for more than 10 years. I wasn’t sure what to do because I operated in a silo. I didn’t have a community, nor did I have a coach or mentor to help me with accountability. I felt stuck. I joined EPM 2021 and learned that #progressoverperfection was the thing that gave me permission to launch my program. I gained exposure to many business elements such as the sales and marketing modules that gave me clarity on how to appropriately market and sell my product. Also, the program allowed me to be open to sharing and receiving feedback from our wonderful coaches and EPMers. I didn't come into EPM with the mindset of just meeting the requirements. As I got deeper into each module, I looked at each section as a piece to the puzzle of launching my profitable product MVP. Life interruptions continued to be a barrier. However, the difference that I had this go around was a community of support and my self-commitment to the EPM mission – to design, launch and profit from my Experience Product in 12 weeks. My specific results have come to fruition whereby I met all my targeted milestones from each of the modules and graduated. I supercharged my product and presented it to customers on 1/6/2022. I have exceeded the minimum profit goal of making back my initial investment of $2000 and exceeding the profit goal by signing on a total of 18 clients and counting with my introductory price point of $1997.00. So, I can confidently say MISSION ACCOMPLISHED! My journey continues and I have only just begun to iterate my way to awesome. Thank you to Marisa and Team for making my dream of online course development become a reality!
Your Graduation Story
This was one of the best courses I have taken, the insight and skills gained have empowered me as a marketer. I am excited about launching next month and seeing this program evolve in the coming months. Thank you Marisa!
What is your biggest takeaway from EPM?
"Iterate your way to awesome" - This was key for me, because I am one that wants to get things right the first time. This philosophy liberated me and is the primary reason that this program will launch next month.
How did EPM help you become successful?
The gained knowledge and skills has increased my confidence in marketing my business.
I am working as a Makeup artist for many years now where I offer one to one services. I wanted to serve more people and wanted to create a course but had no clue where to start and how to put it all together that has value without the overwhelm and to the point. I joined EPM and not only learned how to efficiently deliver my course that has value and is on point but also market to the right audience just by chatter boxing! I made 2 sales even before completing my course. This is something I would have never thought possible. I am especially grateful to my brilliant coach Melanie who guided me in every step to create my masterpiece. Her coaching gave me an insight on how to approach my target audience and speak their language. Through EPM I discovered my purpose to help women revamp their makeup skills so they can feel groomed, confident and look great all day whether in the office, or on camera.
Your Graduation Story
I have spent several years working for not for profits as director and executive director, investing more time than was valued. My sweet spot was always helping marginalized people, businesses, and communities solve problems and build strategies forward. Working with those without resources and institutions was different sides of the same coin. I worked to bridge the gap between the two communities. My work with non profits were rewarding but increasingly I felt that what I brought to the table wasn't valued. My voice and value seem to diminish although they use my energy and talents to accomplish their own agendas at my expense. When the pandemic hit, I was laid of for a month and then the organization decided to downsize and eliminated my position. It was at this time I decided that I would lean in and work for my self. My mission hasn't changed. I'm just doing the work independently. But the training, one of many services I provide to organizations, I desired to do had to stellar. I was looking to create an experience, not just provide knowledge. This is when I came across EPM. I was ready for it. I signed up thinking that this has got to work. Me and my families future depended on this EPM thing to work out. The experience has been amazing. I learned more about my self. I learned more about my potential clients. And, I'm creating the product I was hoping to create. EPM is exactly what I was looking for to point my feet in the right direction. Although I haven't made a sale yet, I'm close to accomplishing my mission. Thank you Marissa and the entire EPM team for the investment you've made in me. I especially want to thank my coach Debra for her support throughout this process. Until Mission Accomplished - LeRoy
What is your biggest takeaway from EPM?
Everything! The process in creating the mission possible statement and the birds eye view helped crystalize what my product should look like and that it should solve a problem that the customer is wanting to solve rather than what I think they should know.
How did EPM help you become successful?
It help provide a process that helped me get out of my own head and tripping over my own feet. Debra, my coach was extremely valuable in clearing the fog and providing direction.
How has EPM and your success impacted your life?
I have been able to apply the tools that I've learned in EPM in various areas of my life, work, and play. I am hopeful that this experience will bring me closer to accomplishing my personal and business mission as well as financially.
What has been the biggest change in your business?
Clarity and confirmation. I'm am able to apply systems that will help me move forward.
What are you most excited about moving forward with your Experience Product?
Being able to provide a business diversity and inclusion and workplace training that results in improved workplace culture, productivity and profits, and to continue my work passion and be fully compensated.
I have wanted to transition from my corporate career into teaching/healing in the wellbeing area for very long time. Something in me knew that was my purpose or calling but after many stalled attempts, I felt that I may never make it work. I joined EPM and learned so much in just a short space of time. It gave me the mindset, the tools and the supportive tribe to finally launch a course and actually know that I was on track to live my life on purpose.
I was having a problem because I knew I had a great product, but I was having trouble letting people know about it and was afraid to make calls. I joined EPM and began to send out emails and even chatterboxed a bit. Result? 5 people signed up for my course, one of them a freebie, but I was happy to serve.
What has been the biggest change in your business?
Being able to plan and deliver my course on line
How has EPM and your success impacted your life?
Helped me clarify my mission and reach out with my program
What is now possible for you because of your Experience Product?
To continue this process
Is there anything else you would like to add?
I appreciated Marisa's wisdom, Richele's coaching and the tech meetings ...even when I didn't understand the tech how to's.
As an experienced therapist wanting to expand my reach, I was feeling lost and confused about what to do in order to help more people. I had so many ideas and I felt like I was receiving conflicting information from all sides and I wasn't sure what to do. I joined EPM and was blown away by the high touch coaching support and process. With the guidance and support, I created a retreat that had 4 people sign up for the retreat immediately!
I was confused about how I could move my 1:1 coaching service so that I can help more people. I knew I could help my clients and get them the results they wanted and more, I just didn't know how to describe it or systemize it. Here I was, I had just quit my corporate job to be a full-time coach and I was losing traction. I joined Experience Masterclass and I rediscovered my true super power and strength. I uncovered the gem that is my "tribe" and the mission that I always helped them accomplish! I managed to complete the program, launched my minimum viable product which was geared at 1:Few (much more courage to do than you think!) I developed my program and my signature system and going through my history to uncover the value that my clients receive from me was the greatest gift of all. I may have not achieved my first sale yet; It is not a matter of if I will fill my MVP buy when!