When I ran into Marisa, I was an experiential education teacher for 25 years with no idea how to create an experience online. I had finally found someone who could lead the way to the type of program I knew I wanted to create.
The quick and simple wins gave me the confidence to stick with it even when life got super busy. Or I felt like a loser. Or I compared myself to Marisa.
On the outside, it gave my tribe of followers from all over the world, a reason to engage with me on a new level. I already did FB livestreams but didn't have a way to really work with the women who were following my videos. It felt helpless.
Through the process, I recognized that a good program starts with good marketing. I know my process of helping women clear up their triggers and find a more balanced perspective was really needed, but without knowing how to help women join and stay with the process, I felt stuck.
I felt inspired to get outside my comfort zone and finish the process. I mainly used my fb livestreams which directed women to set up one on one calls. Those were new for me and very scary. As a massage therapist, I work much better in person and convincing people to join the process using my bodywork and how good it makes them feel.
I got it done! And I'm already looking forward to applying the lessons I've learned to the next version of my online coaching program. This process let me touch more women, create many current and future clients and feel confident promoting what I know!
What is your biggest takeaway from EPM?
How to feel good about offering an online program.
How did EPM help you become successful?
Gave me the training and validation I needed to get started.
How has EPM and your success impacted your life?
Many more connections and more confidence in marketing.
What has been the biggest change in your business?
Before I was hit or miss with how much I communicated with my audience...Now I livestream every day, send out emails every day and have lots of great touch points with the women who love what I do…
What are you most excited about moving forward with your Experience Product?
The next time I create one :)
Is there anything else you would like to add?
Thank you. You did an amazing job making this process very do-able.
Hi! I love seeing the latest wins that many of you are having as a result of EPM. I just thought I'd share one of my recent wins which is that I was interviewed by a leader in the gamification of learning space for the Gamification Talk Radio podcast.
I'm sharing how we rocketed engagement of a course in the most unlikely of places - a law firm - and had tremendous success. The interview is a lead-up to Gamicon in October. Have a listen.
I always thought that an online or coaching business was made up of hundreds of people and that if you didnt have a big long list of clients and email addresses you couldnt have a business. I am tired of running a regular brick and mortar business and wanted to transition into a different more flexible type of business where I could use my 29 years of design experience and really help other designers! My biggest shift is my realization that a pretty nice business can be built up with a small group...a few at a time. This can be pretty lucrative, too. I hadnt realized that! I have not gotten to mission accomplished yet..but i believe I will get there shortly Without Marisa's tutelage and incredible information and practical tips I never would have gotten anything off the ground. I believe I will be very successful and help many people in the process. That excites me very much! Thank you so much for everything!
ITERATING MY WAY TO AWESOME ????
After the beta launch of my EPM product, I've teased that content out to LiveStream Intensive, LiveStream ABC, LiveStream Mastery NOW AND LiveStreamLegends ????????????
Now launching LiveStream Intensive as a 4-hour masterclass for busy women in business on Facebook. Here's the link to learn what's involved http://bit.ly/LiveStreamIntensive
Upon graduation in June 2016, I was due to hang my shingle and did. Well, sort of. I tried to explain my services to potential clients. Mostly their eyes glazed over, furrows appeared between their brows, and the conversation essentially stopped. Or I was met with great resistance about how they were perfectly fine without any of my offerings. My message was flat.
The few clients that I managed to recruit and take through my coaching experienced results but I had little idea how to reach out to others or scale any of my services. I was definitely failing to create more interest. I read articles and books, listened to podcasts, took courses and still nothing moved the needle. I was simply building knowledge but I had no idea how to implement it in a strategic, progressive manner.
When I heard Marisa's Experience Product masterclass mission to design and market my coaching services in a way that would land for people. In a way that was really going to market for me and create the message I was so longing to get out to deliver, I was definitely in for the challenge.
I joined EPM mid week and set about the first module that very weekend. When my husband and I reviewed what I had written, we both agreed it was more effective than anything I had written in the last year! Imagine that, a couple of hours of presentation, a few exercises and voila, I had more in front of me than the hours, days and whole year I had spent working on it before!
As the course went on, I kept improving and clarifying my own voice and chosen product. EPM over delivered in comparison to any other course I had taken before: organization, exercises from simple to complex, direct coaching time, and education and support with the tech tools to deliver both the message and the product.
Today, I feel much more confident on not only how to describe what services I provide and how to deliver them effectively but also how I can grow my business with additional programs. The skills I learned in EPM, I can repeat, improve, be creative with, and never struggle as I was before. With EPM, I have reaped the benefits of all of Marisa's hard work on how to excel in delivery of one's services and how to make more impact in my client's lives and in my own business. Well done LYM, thank you!
What is your biggest takeaway from EPM?
This one is a toughie to answer - so many things really, understanding and writing copy, more tech knowledge, the coaching calls, the authenticity and caring in the community. I suppose the biggest one might be that there is a way to change the thud factor and how to do it. By having us experience the experience framework was definitely metta.
How did EPM help you become successful?
EPM was the best structure I have seen in any online course. I was able to quickly and clearly know what action was needed each week. Even down to how the videos and files were named, somehow no one has seemed to ever get that right! It specifically introduced me to what to do about creating an experience course because I knew the thud factor all too well. It helped me get over my perfectionist streak and start implementing the changes needed to my business. It also gave me the confidence to start with what I had and not wait until the entire marketing funnel and material was created, as in years from now knowing me! The amount of coaching time was definitely key. I want to keep the above comments but when reviewing this form, I believe I should say that is how it helped me become successful. I learned so much from the coaching calls - all of them.
How has EPM and your success impacted your life?
EPM has give me the confidence I needed to become more visible and truly deliver a unique experience for my clients. The success of chatterbox impacted my bottom line and my ability to pursue further progression with my business dream. Plus it has connected me with several terrific individuals committed to their own dreams!
What has been the biggest change in your business?
I understand the online space much more clearly now than ever before. It has healed any online course PTSD! As I look to improve my life, my business and the lives of others, I know now how to identify and make possible those changes through a variety of skillful experience tactics. My marketing was woeful before EPM, I did not understand copy at all and how to create different kinds of campaigns. I read it online, I saw it on webpages, but I had no idea how to articulate my own. EPM took me, step by step, through simple yet a masterful process, to create copy. Copy for my discovery call page, my sales page, in emails, while on sales calls, when simply just chatting to the person in the supermarket. Now I can communicate my coaching business and how it applies to people's problems with clarity and confidence!
What are you most excited about moving forward with your Experience Product?
That I can repeat the product I created, expand the product, apply the course to another idea and so on! I also think it's great that people will begin to see such a positive impact on their lives through experience programs rather than simply consuming another piece of information that gathers dust but doesn't make a difference in the world. It's time to change that and I am part of that momentum, awesome!
Is there anything else you would like to add?
Thanks again for curing any online course PTSD! Like many here, so many courses have been purchased and completed only to be left with a feeling of disappointment in delivery. I am happy to say it was a worthwhile investment through and through, thank you for you and your team's hard work and efforts.
What is your biggest takeaway from EPM?
so many.....put myself in the mind of the client, in their shoes.
How did EPM help you become successful?
techniques and methods rekindling passion and creativity
How has EPM and your success impacted your life?
hugely - but gotta board a plane right now
What has been the biggest change in your business?
powerful use of email sequences and funnels.
What are you most excited about moving forward with your Experience Product?
new products and ideas
Is there anything else you would like to add?
this has been kinda life changing
One of the things I have loved about this group is seeing the multitude of ways the teachings are being implemented. Here's a gold star testimonial in action. I decided to share post haste so we all can continue to learn. Here's what I picked up instantly. Let me know what you see?
1. The medium matches the course material. 2. the student loved the 'experience' so much she took the teacher to dinner. 3. play/fun was obviously the by-product of the course. 4. I understand the biology behind the gold stars but it still amazes me they work with adults. Yet, I attest that tracking is a good thing!
I signed up for this course because I knew that in order for my business to grow I needed to learn to like marketing. I was also curious if I could learn something about why when some people went through my branding groups they didn’t launch. I found a lot of clarity around both of these things! Even though I haven’t finished the coursework during the allotted time, I became so clear about what I offer and why it would benefit any business that people were asking to work with me without me even launching my new branding program! For example, I asked some colleagues for their opinion about the name I was considering for my course, and instead of giving me their opinion they asked me to run a bespoke group for them! I have easily made back the investment for this program, and can see that it could possibly be made back exponentially when I do launch.
A fun sidenote: during the program, in spite of the time needed to get through all of the content, I was inspired to paint every day. I have struggled with feeling comfortable putting my paintings out in the world, but started posting a painting every day on social media. I used some of what I learned about marketing and had a one day sale, just of my January paintings, and sold four! This was monumental for me, to come out of the closet with my fine art and to begin building an audience, and to start selling my paintings! I never imagined my artwork could be a source of income, but now I’ve got the inspiration and tools to see where this can go :-)
I am so happy because the point Marisa made on using the website as a tool to have people schedule a call really works - the first person is taking me up on that offer and scheduled a call with.
What is your biggest takeaway from EPM?
action learning without doing is a waste get feedback and improve look forward Iterate your way to awesome
How did EPM help you become successful?
thanks this is the best course I have ever participated in you tell us what to do and show us how to do it more on practical you made it fun
How has EPM and your success impacted your life?
I feel more energized and excited about the future of my business and how my couse can help others
What has been the biggest change in your business?
I am clear on my mission and my birds eye view the way I am organizing my content and that is big I have people excited about my couse before I was offering free coaching and now I am charging for a course I am creating live
What are you most excited about moving forward with your Experience Product?
people are already saying I know this group or person who needs your course I am not even asking for a referral yet they see the value of knowing this information it is exciting
Is there anything else you would like to add?
I am grateful you created this course