“I was struggling with figuring out my lead gen and client avatar and unsure about my messaging. I joined EMP, and that’s when I learned/discovered how to speak to my audience clearly and authentically . I took action by reaching out to my clients one on one and ended up... to making authentic connections and booking calls
Even though I was going through a very rough time with the passing of my mother and my emotional state was not optimal, I joined EPM to help myself keep moving with my goals. EPM is offered once a year, and I thought if I don't join now, I'll have to wait a whole year to work on the new idea for my course. My travel plans to take care of many of my mother's belongings and paperwork, as well as an eye surgery, kept me falling behind in EPM. Yet, with the consistent email reminders from Marisa and Coach Sharell's encouragement, I pushed myself to accomplish one milestone at a time. The marketing mindset supercharge module, did indeed supercharge my passion and my deepest whys to work harder to get my course to life. Now, I am super excited to have put all the course plan together, finished MVP Track (and Supercharge Module 4 track, started Module 5) and I am ready to launch my course on February 3rd after setting all the registration and web pages in place. It's time to shine with Momentum! My first student wanted to enroll in my course since I launched my last course in 2022. When I contacted her, she was excited and jumped in.
I've been struggling with my business for year and cried out saying, I need someone who can guide me and be a coach AND actually I need someone who can create a Membership program for me. That's how I found Marissa and it's what she described as EPM. I learned through this course why all my previous efforts weren't working (I had spent thousands using the methods for the wrong level of my business.) Although I graduated and completed all the milestones, I haven't yet made a sale on this product. I get discouraged but I know if I keep at this process, it will work. I've gotten a lot of clarity and a good deal of practical how tos.
I was struggling to digitize my coaching program and didn't know where to start. I joined the EPM and everything change. The step by step guidance kept me moving ahead. I was able to take my idea and bring it to life. I still have a few more things to complete before I go live, but I'm ready!
I was struggling with marketing our course and felt stuck because, although the teenagers we assisted were among the top 3%, the referral system that we relied on did not perform. I joined EPM, and that’s when I learned how to improve the course in a way that would not require live delivery for every step, and how to market it in a way that communicates its real value to our target customers. I took action by implementing the Chatterboxing Campaign and the Freebie Campaign and ended up enrolling successfully cold leads into the course. More importantly, we are confident there is additional room for growth by building and marketing the experience version of the course. More success, less grind.
I was struggling with marketing my course and I felt unsure how to reach prospective customers other than through referrals from former happy students. I joined EPM, and that's when I discovered a new approach to the course and to marketing it. I took action by revising the course and marketing it using the chatterboxing campaign and the experience campaign.
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My 12-Week Journey in the Experience Product Masterclass - Mission Accomplished(EPM)
The Journey
The past 12 weeks in the Experience Product Masterclass have been a rollercoaster of growth, challenges, and aha moments! Initially, I thought we’d have more one-on-one sessions, but I quickly realized the power of “side-door” coaching—learning from the questions and insights of others. Even when I didn’t get to ask my own questions, the responses often held golden nuggets that helped me move forward.
Coach Uwe brought his A-game every time, kicking off sessions with motivation and always asking, “What are your wins?” That question alone pushed me to keep taking action, no matter how small. And we’d always end with a resounding “Boom Carpet!”
The Wins
If speaking is my superpower, cold calling is my kryptonite! One of the biggest breakthroughs for me was mastering chatterboxing—engaging with friends, neighbors, and potential clients to see if my services were the right fit. Here’s how I opened the conversation:
• If you could change one thing about how you feel when speaking in front of others, what would it be?
• What’s your ideal scenario for delivering a confident and impactful presentation?
• What’s holding you back from becoming the communicator you want to be?
• How might things change if you could speak with confidence and ease?
EPM also pushed me to take bold action! One of my biggest wins was rejoining the local Chamber of Commerce and planning a ribbon-cutting for my business, Speak and Shine Coaching. Since my city is small, the mayor often attends ribbon cuttings, and it’s an amazing opportunity to network. As a home-based entrepreneur working mostly online, this will help me connect with potential clients face-to-face and use chatterboxing.
Although I have a digital business card, I purchased 500 printed cards. At every event, my business cards will be included in a business card holder distributed to dozens of local businesses. And there are monthly networking events I will ‘get out of the house’ to attend. One event I’m looking forward to is my ribbon cutting for Speak and Shine® Like other events, my ribbon cutting will be covered by the local TV channel and shared on Facebook. Plus, I’ll be giving away:
A free coaching session
Two Speak and Shine mugs filled with candy
A Speak and Shine T-shirt
Flyers highlighting my services and my monthly free workshop
And the cherry on top? I landed a client in December—someone I hadn’t spoken to in years but who remembered me from our university days. Proof that showing up and taking action works!
The Challenges
One big challenge? In my first coaching session with my client, I forgot to hit record! Since session recordings were included in the package, I made it right by offering my client a bonus 30-minute session to go over key speaking techniques. It turned out to be a blessing in disguise because it also gave her the opportunity to re-record her one-minute “Before” introduction video. We’ll compare it with her final session recording to see her growth in action!
I also had to rethink how I shared practice materials. Instead of emailing session links every time, I created five Google Drive folders, one for each session, where my client can easily access recordings and exercises. Now, everything is in one place—simple and organized!
My next step is to include my sales page for my Speak & Shine Coaching program on my website. This is something I was able to revise during the final weeks of EPM thanks to a sales template.
Lessons Learned & Next Steps
Overall, this journey has been transformative! I’m excited to keep iterating my way to awesome and refining my approach. I'm happy I am among those who have reached the graduation milestone! Mission Accomplished completing the program and making a sale! One major takeaway? I’ve learned to leverage ChatGPT to craft customized vocal exercises that enhance pitch, pacing, tone, melody, and volume. AI is now my secret weapon in helping clients Speak & Shine with confidence!
Here’s to continuous growth—one iteration at a time!
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I was struggling with finding the perfect niche for my background and felt the weight of imposter syndrome and fear of embarrassment and failure. I joined EPM, and that was when I discovered the difference a well thought out program and an amazing coach makes in moving forward. I took action by completing every step in order, asking questions, accepting feedback, and immersing myself in the process. I ended up completing the course, and I am so proud of myself for what I have learned, not only about how to build, sell, and deliver my course, but what I have learned about myself, how I hold myself back by becoming anxious and overwhelmed, and what to do about that so I can get back on track. As Marissa pointed out, it's not the gap, it's the gain. Thank you for all I have gained!
I was struggling with clarity - The vision was/is clear for the bigger picture, but I couldn't figure out how to tie it into exactly what the compelling offer is/was to inspire the experts/mentors to join a visionary/mission based project at the beginning stages when there are no concrete results and testimonials to build the trust factor. So I felt stuck. With the support/encouragement of @CaochMel, I just kept working the milestone doc back and forth between Ainslee and ChatGPT - I guess knowing that I had a short window of time to get as much done as possible + Melanie checking in. It was as easy as it could possibly be. I never felt left behind or lost. The structure of the system was just the right amount of encouragement and "harassing" ;-) to show up and participate - it made a huge difference. To get to experience the way your system is designed and how effective it is/was for me and the cohort is really useful in seeing what is possible if I truly want my experience product to have the best chance at being successful for the people who are inspired to work with me. Its way better to experience how it works first hand - the Gold Standard - Best Practices to know what I am aiming for with my own offerings. This is brilliant! Thank you.
I'm typically a great starter but not so great a finisher. I get to a certain point and then I stop either because I don't know what to do next or because something better came along. This course is by far the best I've ever taken. It's like Marisa is reading my mind so that just when I'm about to be paralyzed by perfection, there is something here that keeps me going. I'm amazed I've gotten this far and can't wait to have my first customers.
"I’ve already submitted my two stories, but I want to share a little more about what I’ve learned in EPM- and I’ve learned a great deal.
In such a short (and crazily intense) time, I learned how to build my course, shape its structure, define its purpose, and identify my ideal client. I learned how to talk about my business, how to overcome the fear of marketing my product, and how to sell it. I learned how to build my audience (Instagram) and create anything I need (Canva). Most importantly, I learned that you, Marisa, genuinely care about my success and have provided all the tools to support me on my way and help make my dream a reality (GoPlus, XP).
I have never felt alone on this journey. The support from my coach, the support team, the XP and GoPlus teams, FB Groups and Mondays/Wednesdays and Fridays has been incredible. All this is already truly priceless. And yet, it gets even better.
For a brief moment, I considered claiming the Make Your Money Back guarantee so I could return next time and win all of the -)). But I won’t. Instead, I choose to take everything I’ve learned and put it into action. Why? Because now I have a vision, a goal, and the drive to test everything I’ve gained. I actually can’t wait.
I started with almost nothing- from scratch. No audience, no social media presence. I only had my idea in September, and by October, I had met you. And now, here I am - 16 milestones (and counting) ahead of where I began, ready to step into the world.
Yes, with a bit of fear, but with far more excitement.
Every „mistake” led me to an important realisation- an aha moment. That’s why I wouldn’t change a thing on/ about my EPM path.
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