"I had been dreaming of starting an online business for 6 years before discovering EPM. I did lots of online courses, joined lots of business communities, dabbled with affiliate marketing but I never actually committed to developing a product. I have a brick and mortar business that soaked up most of my time and the whole online business plan was in the ""someday"" plan. I'd seen and dabbled in courses like ""discover your niche"" and ""create your course in a weekend"". None of these got me a result. I was still stuck and dissatisfied in my underperforming business with no clear plan of how to get out.
Then I came across EPM and could immediately see that I wasn't the only one with this type of problem of lack of results from online learning. It seemed like EPM had the solution to the problem - transforming info products into experience products!
Over the 12 weeks of the program I've gone from confusion to clarity. I've designed and started marketing my new experience product.
I have a chosen my niche, named my product, created a survey that got 233 responses, created my birds eye view, designed core experiences, started chatter boxing, learnt more about copywriting, created my origin story and more!
Most importantly though - I've had the incredible direct experience of being in a program that demonstrated the power of what an experience product can do. I have seen how to create massive engagement and huge wins for an online community and get them to really go after the mission they set out to accomplish.
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After spending tens of thousands of dollars in courses and never fully completing the course, I was able to stay on task with EPM and complete all of the training and assignments on time. I did not hit mission accomplish because of mindset barriers that I am working on. This program has helped me a lot to break lots of the negative mind chatter and the private coaching we got really helped to talk about it and have amazing side door coaching. I know I am still work in progress but very confident that in the next 90 days I will hit mission accomplish. In this course, Marissa made everything very simple to follow to put my course together and deliver it without feeling overwhelmed about technical mumbo jumbo. I loved learning about producing the minimum viable product. It made a lot of sense and reveal how to produce and save time. I enjoyed being in this course and would highly recommend it to anyone who wants to create an online course. The value is incomparable to the cost. I have paid 5-Figures for courses that delivered way less. Thank you Marissa, coach Tracey, and the rest of the EPM team.
What is your biggest takeaway from EPM?
stop overthinking - which makes everything seem complicated
How did EPM help you become successful?
I was able to create a product from start to finish and I know how to even market without having to spend money on advertising.
How has EPM and your success impacted your life?
I have clarity and have been able to break some of my mindset barriers which I am still working on
What has been the biggest change in your business?
Producing a minimum viable product
What is now possible for you because of your Experience Product?
Keep It Simple!
I’ve wanted to create an online group coaching program for at least a decade. I was frustrated with the lack of fun platforms to host the program, and I joined EPM as soon as I learned about gamification. Brilliant! Finally! It just makes sense to have learning be fun, too. I fell behind many times on the module completion schedule, but got to graduation in the 11th hour after taking a friend through my entire process. I was honestly nervous, and am so relieved to have that first spiel done. Now to iterate based on her suggestions, and onwards! I was never going to start my program during the specific timeframe of the program as my niche historically needs a March timeframe to start. However, I am so ready to get out there and get this party started and I am excited about my Hack Your Back Pain program in a way I never expected. I can’t wait to update my graduation story!!
What has been the biggest change in your business?
I have been in my niche for well over 25 years. I have never been inspired nor stuck to anything online no matter how disciplined I attempted to be. The fact that I graduated is HUGE!
How has EPM and your success impacted your life?
I am excited about working on this project that has been lurking in the shadows for a decade.
What is your biggest takeaway from EPM?
Take it step by step, hang in there, trust the process and HAVE FUN doing it!
What is now possible for you because of your Experience Product?
The world is my oyster… and I can have fun!
Is there anything else you would like to add?
Don’t worry if you fall behind! Put it back on your schedule and keep chipping away!
Before doing EPM I kept getting stuck on picking a niche, let alone clarifying a mission statement (too many ideas and thinking I had to have everything perfect and all figured out before launching a product idea.) I joined EPM and started using the distinctions and coaching. Every time I found myself getting stuck going through the program, I would apply the distinctions: #ProgressOverPerfection and #IteratetoAwesome. This helped me move forward with much greater ease than expected. I completed the MVP track, now have a working blueprint and officially launched my first product.
Your GRADUATION Story
I was having doubts about the program when I started, I wasn’t sure whether it would be like other programs I purchased and have not completed. They were moving faster than I was able to keep up. I joined EPM and now I have the structure of the program I could start offering with confidence. I followed up the process without questioning, I followed up with my coach, and I attended all the weekly videos. As a result I have a Minimum Viable Program that I could start offering to people I know.
What's been the biggest change in your business?
More focus and clarity on the product and the audience
How's EPM and your success impacted your life?
I feel more confident
What's your biggest takeaway from EPM?
The step-by-step process that keeps adding and evolving. The systemic support (training, coaching, FB, milestone document, technical support, etc.)
What's now possible for you because of your Experience Product?
I will be launching starting today
Is there anything else you would like to add?
Thank you!
I was having trouble deciding which type of Home Organization course to create and I wasn't sure how to make it appealing and saleable. I joined EPM and finally got clarity on the best way forward. I have now created my first course and am excited to turn it into a suite of organizing courses. While I have not had success with chatter-boxing, I do have promotional workshops booked (with potential clients) and will present my offer during the workshop. Fingers crossed for some sales soon.
Your GRADUATION Story
I was having trouble settling on a topic and creating a one to few product around it. I joined EPM and the work made me focus on one thing and bring it to fruition. It gives me a solid thing to market and also a process to bring other courses into my stable.
Your MISSION ACCOMPLISHED Story
I actually made my first sale to the first person I pitched it to. I have been chatterboxing to bring clients to a webinar about weight loss so that I can get them in to individual conversations and get them excited about my course
I have a lot going on that's changing how I approach my business, but the biggest thing right now is knowing that the failures I've had in the past are only paving the way for the success I get to have now. I am more focused and happier in working on this kind of project, knowing it has the ability to be the long term success I need. If you build it and you tell them about it, the right ones will come A product funnel that drives the business I want
Your GRADUATION Story
I had a lot of experience coaching keyboard players, but had a very challenging time putting it into a format that I could easily sell. I had built many courses that no one had purchased, and was feeling frustrated and also at the point where I really needed/need one of my business ideas to prove profitable. I joined EPM and learned to keep things SIMPLE and sell to REAL LIFE PEOPLE. I built a course that had a clear BEW, and a clear destination folks would arrive at. Instead of spending a lot of time with sales pages and email chains (done wrong, another form of procrastination - obviously they have their place) I called all my past clients and shared why I thought this layout would actual help them make new leaps and bounds in their craft. I sold 4 total courses, and had 3 people say no due to scheduling. Excited to run it again and again and again.
Your FIRST SALE Story
I called someone who works for me as a piano teacher. I was concearned about sharing this idea with them because I was going to ask for more cash then I pay them in a month. I used the chatterboxing script from the course, and way before I reached the end of the script he just said - this is something that I really need, and I am willing to invest. When do we start? That was awesome and so encouraging and unexpected.
Your PROVED MY IDEA Story
Selling using common internet marketing techniques has proved to be not super effective for me. I have an audience, but not large enough to convert at a rate that does much for the wallet. Using the chatter box technique I was able to turn about 50 emails into about 10 conversations. I sold 4 courses, and have a few people on the waiting list for the next round!
Your MADE A WHOLE LOT MORE Story
I sold 4 courses, which I didn't think counted as a whole lot more, but coach Uwe said it does. Same process, chatterboxing!
I understand that SALES and EDUCATION are not the same. So now I listen to people, and then come up with a way to solve their issues, and I charge them for it. I am even building products for my piano students as a way to build more income and give them something fun and rewarding that makes music more enjoyable I think EPM has just simplified the sales process in a way that I believe things can actually change quickly. I have a bit more hope that I haven't wasted years of my life teaching content on the internet. For sure, biggest take away is prove an idea with a sale before you deck out your product with bells and whistles. No reason to spend a lot of time on something that no one wants. ALSO - after running this first version of the course, I am seeing things that I missed, gaps that I made because I am so familiar with the material, and getting real life responses that will make the next version of my course WAY more valuable. Right now, I have a new runway to start actually making my online content profitable. In the future, I hope this will mean I can leave my day job. There are a lot more steps between here and there, but I feel like I understand the path now.
"Before joining EPM I struggled to launch a group program. Perfectionism kept me spinning my wheels. At the beginning of EPM I took Marisa's admonition to ""Iterate to Awesome"" and I started talking to people about my program before it was designed. I decided to offer a ""beta"" course so that I could develop it in partnership with my clients. In the third week of EPM I had sales of $5400 and launched my beta program. I already have a waiting list for my next program which will begin in two months. Mission Accomplished! And I met my Target goal!
It has been an amazing experience. Thank you Marisa Murgatroyd, Blue Russ, and the EPM team and community!"
"Life leads us to where we need to be….
EPM, even without an official Mission Accomplished, has been a life-altering experience - in that is has given me great insight and, even more importantly, the tools to translate my life purpose vision of changing the world of cancer care and patient cancer experience to concrete reality. With an estimated 19+ million people with new cancers globally in 2020 and 50.5+ million living with cancer at least 5 years, my goals could be seen as insurmountable. I guess it’s a good thing my name is Faith.
My life has blessed me with an amazing pathway that has led me to Marisa and the EPM-LYM team, which will move from me from an exclusively pro bono world to that of compassionate monetization.
I trained as a surgical oncologist, with a joint medical and nutritional oncology fellowship and a PhD in Nutritional Sciences. Globally recognized as the creator of the Patient-Generated Subjective Global Assessment (PG-SGA®), considered the gold standard reference for nutritional screening and assessment in patients with cancer, I am a passionate patient advocate and speaker, 49/50 states and 5/7 continents, addressing clinicians worldwide.
Prequalifying and Mission Statements thanks to Marisa and her EPM Team 2020.
You are committed to your patients and the importance of their nutritional status and body composition across the cancer care continuum – from diagnosis through recovery/survivorship, But are you and your time are spread too thin, especially with COVID, to accomplish what, in your heart, you know is necessary for each of your patients?
Your mission, should you choose to accept it, is to work directly with the creator of the PG-SGA, the gold standard of patient-centric nutrition screening/assessment, to become of PG-SGA Superhero and develop a personalized PG-SGA implementation plan in 6 weeks or less for your clinical setting or institution – so that you can gain control of your practice and give the nutritional care you know your patients deserve.
My first Experience Product target audience will be dietitians, with the opportunity to include at least one session with their interdisciplinary team members (physicians, nurses, pharmacist, physical therapists, etc.). This helps the target dietitian, elevates team perception of my client as a leader and opens the opportunity to grow the next Experience Product to this larger audience. Importantly, in parallel, these interactions open the doors to expanding these products to professional, scientific, governmental and patient advocacy organizations and agencies. And then TED talk, books, etc.
Four important questions:
1. What is the name of this all-encompassing business…What else but “Flying Leaps of Faith”?
2. Is all this just a nice dream or is there a basis to believe this is possible? Based on my pro bono developmental work, there are currently nearly 400 peer-reviewed PG-SGA articles in the medical literature and ~70 PG-SGA-based clinical trials posted on www.clinicaltrials.gov, global repository for clinical trials. Just envision what can be done now that I am with the tools the Marisa, Murray, Coach Ed and all the other member of EPM-LYM teams.
3. So why no MA yet? First, the need for an apocalyptic shift in mindset from nearly 3 decades of pro bono work, including development of at least three global volunteer research networks during this time to the next step of compassionate monetization. Second, Overextension. Marisa frequently cites Jim Rohn’s quote: “You are the average of the five people you spend the most time with.” During the past year I have had the following mentors through coaching and challenges: Marisa Murgatroyd (EPM), Eben Pagan and Annie Lalla (Virtual Coach), Mark Lack (Personal Branding), Hal Elrod (The Miracle Morning), John Assaraf (Neurogym), and others. Love envisioning being the average of these remarkable people!
4. Next steps to MA? Multifold approach: LYM Live, Jumpstart Your Business Challenge, Daily blocked time for working on MA and ”Flying Leaps of Faith” (FLF) using all the tools shared by Marisa and my other mentors. I’ve even brought in a friend and colleague, who will be joining me at LYM-Live as “Project and Social Media Coordinator” into FLF.
Words do not suffice. A truly remarkable, life altering experience. Thank you, Marisa and team! I love you all. Faith "
What is your biggest takeaway from EPM?
Just do it - and fly!
How did EPM help you become successful?
Practical aspects of converting my mindset from pro bono to compassionate monetization. And solidifying my belief in the inevitability of my audacious vision and plan.
How has EPM and your success impacted your life?
EPM -- combined with my other success mentors listed in my story above -- make me believe in the inevitability of my audacious vision and plan -- and my next and perhaps final (all-encompassing) career.
What has been the biggest change in your business?
The biggest change is going from dream to practicality. A belief in the inevitability of my audacious vision and plan.
What is now possible for you because of your Experience Product?
Turning my passions for 1) patients and other patients with catabolic conditions put them at risk for malnutrition and body composition change; 2) teaching and 3) making a difference in the quality and practice of cancer care globally from a pro bono to compassionate monetization model. And solidifying my the inevitability of my audacious vision and plan -- and next and perhaps final (all-encompassing) career.